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Definitely Doug 11/17/23: The Hotel TV Dilemma
Posted: 11/17/2023

In case you missed the memo, people no longer watch television the way that they did ten years ago. Not at home, and not at hotels. Nielsen reported that streaming services cornered 34.8% of TV screen time in July 2022, when they overtook cable for the first time.

Property management systems (PMSs) fundamentally have changed very little since the 1980s. And many hotels still use systems that were built in the eighties, nineties, or aughts. Since then, massive technology changes have occurred: the mobile revolution, cloud computing, distributed ledgers, AI-based large language models, Web 3.0, and other innovations have fundamentally changed both the technological capabilities of software, the way it is designed and built, and expectations for user experience.

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Definitely Doug 10/20/23: Gluing It All Together
Posted: 10/20/2023

Hardly a day goes by that hotels do not express frustration about the inability to tie together key data sources and technology systems. This is not a new problem; it has been around for decades. Progress has been made on many fronts to be sure, but digitalization has created new issues much faster than solutions.

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What’s the Buzz Among Today’s Hoteliers?
Posted: 10/17/2023

What’s on the minds of hoteliers? What’s keeping them up at night? And what makes travelers happy and eager to return? Some of the best places to have these candid discussions are at the industry’s conferences and events, and this year’s lineup has not disappointed. From AAHOACON and BITAC, to HITEC and The Hospitality Show, I’ve been traveling steadily, attending 13 events since January.

Technology has become an indispensable part of the guest experience. As travelers increasingly expect tech-enabled convenience, hospitality businesses must continue innovating to meet these demands. While WiFi was once the primary tech offering for hotels, today's guests want more. Integrated proptech solutions are becoming the new standard.

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Why Blogging is Important

10/03/2017

by Nimesh Dinubhai

Blogging has been an important part of online marketing for a variety of industries for some time. It has been the most consistent trend in SEO and is still relevant even now. There are several reasons why this is so despite the changing of algorithms and other new methods. Blogging continues to prove content is king. Here is why blogging is important...

1. Blogging Gives You Fresh Content
The challenge for most websites is getting regular fresh content to attract new customers, keep the page relevant and rise up the Google rankings. All search engines select fresh content first. While re-editing your content can work it will fail in terms of variety and users soon get bored hence the need for blogging.

2. Blogging Offers Additional Service to Customers
Many people usually search for information concerning products and services instead of a specific brand or outlet. Having a blog regularly updated allows you to provide this information in your field both for new and potential customers. It leads them from your blog to your site giving you quality leads.

3. Blogging Offers Chance for Interaction and Collecting Feedback from Clients
Blogs have a comment section where you can get feedback and views about topics and events you have written about. You can interact with the readers as they share your posts or provide insights and reviews regarding what you have written.

4. Blogging Allows You to Have Content to Share
Blogging also forms an integral part of social media marketing. In social media you will have to offer daily fresh content across multiple platforms. Blogging not only gives you the content to share but also allows you to have content that is engaging and likely to create more engagement and interest more than just price updates.

5. Implement SEO and Get Higher Rankings
Blogging also gives you a better platform to implement most, if not all, of the various SEO techniques. You can have inter-page back links as well as links to other quality sites. You also get to have targeted content and key words, optimized photographs and images and several other SEO strategies. These along with the quality fresh content help you rank higher on search pages results. In return, you get more traffic and increased conversions.

6. Promote Your Events
If you are having events, blogging offers you a better way to promote them highlighting their attraction without much sales talk. It also makes you an authority and this improves your credibility among visitors and search engines.

About The Author

Nimesh Dinubhai
President
Websrefresh

Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.