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IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.

Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?

Hotel guests commonly bring multiple devices with them during their stay. However, many hotel environments don’t provide easy access to charging outlets. This situation can lead to a guest feeling more than inconvenienced. A recent survey found almost 90 percent of people "felt panic" when their phone battery dropped to 20 percent or below.



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Why Blogging is Important

10/03/2017



Blogging has been an important part of online marketing for a variety of industries for some time. It has been the most consistent trend in SEO and is still relevant even now. There are several reasons why this is so despite the changing of algorithms and other new methods. Blogging continues to prove content is king. Here is why blogging is important...

1. Blogging Gives You Fresh Content
The challenge for most websites is getting regular fresh content to attract new customers, keep the page relevant and rise up the Google rankings. All search engines select fresh content first. While re-editing your content can work it will fail in terms of variety and users soon get bored hence the need for blogging.

2. Blogging Offers Additional Service to Customers
Many people usually search for information concerning products and services instead of a specific brand or outlet. Having a blog regularly updated allows you to provide this information in your field both for new and potential customers. It leads them from your blog to your site giving you quality leads.

3. Blogging Offers Chance for Interaction and Collecting Feedback from Clients
Blogs have a comment section where you can get feedback and views about topics and events you have written about. You can interact with the readers as they share your posts or provide insights and reviews regarding what you have written.

4. Blogging Allows You to Have Content to Share
Blogging also forms an integral part of social media marketing. In social media you will have to offer daily fresh content across multiple platforms. Blogging not only gives you the content to share but also allows you to have content that is engaging and likely to create more engagement and interest more than just price updates.

5. Implement SEO and Get Higher Rankings
Blogging also gives you a better platform to implement most, if not all, of the various SEO techniques. You can have inter-page back links as well as links to other quality sites. You also get to have targeted content and key words, optimized photographs and images and several other SEO strategies. These along with the quality fresh content help you rank higher on search pages results. In return, you get more traffic and increased conversions.

6. Promote Your Events
If you are having events, blogging offers you a better way to promote them highlighting their attraction without much sales talk. It also makes you an authority and this improves your credibility among visitors and search engines. 
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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