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Today I continue my series on enterprise system pitfalls and discuss the problem of over abstraction. Be sure to read my previous post which lays the foundation for this series.

Are we getting the economic return we should be with new technology innovation? In this article, I’m starting a series reflecting on common weaknesses in enterprise systems development, and am going to try to unpack as concisely as I can these pitfalls we fall into.  We’ll analyze why we stumble into these problems, our struggle recognizing the root causes, and the results.

HU talks with Bob Diachenko, the cybersecurity expert who discovered the breach, about steps hotels can take to prevent data incidents

A groundbreaking new report by the Urban Land Institute in Washington, D.C. explores sustainability in the hospitality industry and examines ways in which hotels are incorporating eco-friendly best practices into both operations and construction. The study includes insights from leading hotel owners, developers and investors.

Every hotel owner wants to know how he can increase the traffic to the website, and at the same time, boost direct bookings. The key to accomplish both the objectives is to design a site that is accessible even to disabled people. It will not only improve the usability for all types of visitors, but it will also improve your market penetration. Designing ADA website is also very imperative to prevent legitimate complications. In addition to this, an ADA feature will aid in improving the website performance in search engines.



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Why Blogging is Important

10/03/2017
by Nimesh Dinubhai



Blogging has been an important part of online marketing for a variety of industries for some time. It has been the most consistent trend in SEO and is still relevant even now. There are several reasons why this is so despite the changing of algorithms and other new methods. Blogging continues to prove content is king. Here is why blogging is important...

1. Blogging Gives You Fresh Content
The challenge for most websites is getting regular fresh content to attract new customers, keep the page relevant and rise up the Google rankings. All search engines select fresh content first. While re-editing your content can work it will fail in terms of variety and users soon get bored hence the need for blogging.

2. Blogging Offers Additional Service to Customers
Many people usually search for information concerning products and services instead of a specific brand or outlet. Having a blog regularly updated allows you to provide this information in your field both for new and potential customers. It leads them from your blog to your site giving you quality leads.

3. Blogging Offers Chance for Interaction and Collecting Feedback from Clients
Blogs have a comment section where you can get feedback and views about topics and events you have written about. You can interact with the readers as they share your posts or provide insights and reviews regarding what you have written.

4. Blogging Allows You to Have Content to Share
Blogging also forms an integral part of social media marketing. In social media you will have to offer daily fresh content across multiple platforms. Blogging not only gives you the content to share but also allows you to have content that is engaging and likely to create more engagement and interest more than just price updates.

5. Implement SEO and Get Higher Rankings
Blogging also gives you a better platform to implement most, if not all, of the various SEO techniques. You can have inter-page back links as well as links to other quality sites. You also get to have targeted content and key words, optimized photographs and images and several other SEO strategies. These along with the quality fresh content help you rank higher on search pages results. In return, you get more traffic and increased conversions.

6. Promote Your Events
If you are having events, blogging offers you a better way to promote them highlighting their attraction without much sales talk. It also makes you an authority and this improves your credibility among visitors and search engines. 
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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