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Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?

Hotel guests commonly bring multiple devices with them during their stay. However, many hotel environments don’t provide easy access to charging outlets. This situation can lead to a guest feeling more than inconvenienced. A recent survey found almost 90 percent of people "felt panic" when their phone battery dropped to 20 percent or below.

Spam is one of the major problems that most hotel website owners face on regular basis. It is a bad practice used by spammers to persuade the page rank of a site.

GBTA recently partnered with AccorHotels to conduct a study investigating the role of loyalty in managed travel programs in Europe with the goal of understanding how loyalty programs currently fit within company travel policy and what opportunities may exist in the future.

People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 



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C’mon Baby, Light My Fire

09/16/2015

If you’ve been keeping up with this series, you know how important it is to have an aligned culture that supports your organization’s vision, mission and values, along with strong strategic planning to see sustainable success. And yet there is a key ingredient that ignites these components and without it, your engine will stall: passion. The more passion an organization has, the more fuel it has.

Passion is the combustion of energy, focus and emotion all coming together to power people. Give someone a reason to be passionate, and they will perform with more enthusiasm, thought, personal investment and resilience than you ever imagined possible. Think about it: passion doesn’t allow for mediocrity. It doesn’t allow you to give up. It doesn’t allow for indifference. It’s a vaccine against it all. And you want that vaccine.

Passion is the fuel of life — not just business. It’s what gives people the ability to take something and stand for it. And like leadership, it is not in just some of us…it is in all of us. It is up to leaders to spark passion and ignite it into positive action.

Here are some tips to ignite passion:

  1. Get people fired up about your vision and their role in bringing it to life. Help them understand the purpose of their work and its impact on helping your business achieve its mission.
  2. Be fanatical about engaging your people and customers. They speak on your behalf and when they speak about the organization with passion, they will be the loudest voice your marketing efforts will ever have.
  3. Learn what inspires your people to perform to their highest potential. Different generations and different personality types require different engagement techniques. Are your rewards and recognition programs igniting their passion?
  4. Make the work fun. Fun is not a committee, and it doesn’t have a Director! Fun gets everyone participating in what you are trying to achieve. Make your next project more fun, through competition, a special challenge or teamwork. People having fun have more energy, which triggers enthusiasm. Enthusiasm and pride ignite passion.
  5. Light the fire within your people, not beneath them. A strong leader doesn’t stand on the sideline barking orders. You must inspire people to play full out through careful preparation, coaching and example.

The Lesson

Culture (vision, mission, values, position and strategy) fueled by passion is highly effective. And yet you cannot teach passion…you can only awaken it. As a leader, you must demonstrate and inspire passion if you truly want to inspire it in others. To have passion, you must feel it. To lead with passion, you must choose to live with passion.

About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

 
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