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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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C’mon Baby, Light My Fire

09/16/2015

If you’ve been keeping up with this series, you know how important it is to have an aligned culture that supports your organization’s vision, mission and values, along with strong strategic planning to see sustainable success. And yet there is a key ingredient that ignites these components and without it, your engine will stall: passion. The more passion an organization has, the more fuel it has.

Passion is the combustion of energy, focus and emotion all coming together to power people. Give someone a reason to be passionate, and they will perform with more enthusiasm, thought, personal investment and resilience than you ever imagined possible. Think about it: passion doesn’t allow for mediocrity. It doesn’t allow you to give up. It doesn’t allow for indifference. It’s a vaccine against it all. And you want that vaccine.

Passion is the fuel of life — not just business. It’s what gives people the ability to take something and stand for it. And like leadership, it is not in just some of us…it is in all of us. It is up to leaders to spark passion and ignite it into positive action.

Here are some tips to ignite passion:

  1. Get people fired up about your vision and their role in bringing it to life. Help them understand the purpose of their work and its impact on helping your business achieve its mission.
  2. Be fanatical about engaging your people and customers. They speak on your behalf and when they speak about the organization with passion, they will be the loudest voice your marketing efforts will ever have.
  3. Learn what inspires your people to perform to their highest potential. Different generations and different personality types require different engagement techniques. Are your rewards and recognition programs igniting their passion?
  4. Make the work fun. Fun is not a committee, and it doesn’t have a Director! Fun gets everyone participating in what you are trying to achieve. Make your next project more fun, through competition, a special challenge or teamwork. People having fun have more energy, which triggers enthusiasm. Enthusiasm and pride ignite passion.
  5. Light the fire within your people, not beneath them. A strong leader doesn’t stand on the sideline barking orders. You must inspire people to play full out through careful preparation, coaching and example.

The Lesson

Culture (vision, mission, values, position and strategy) fueled by passion is highly effective. And yet you cannot teach passion…you can only awaken it. As a leader, you must demonstrate and inspire passion if you truly want to inspire it in others. To have passion, you must feel it. To lead with passion, you must choose to live with passion.

About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

 
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