Tech Talk

Recent posts

Definitely Doug 10/18/19
Posted: 12/06/2019

Sustainable Innovation
 
Sustainability can yield multiple benefits to hotels. Saving energy and water yields direct cost savings. Revenue can be generated by guests who prefer to deal with businesses that minimize their environmental impact. And many would argue that conserving scarce resources is simply the right thing to do.

Definitely Doug 12/6/19
Posted: 12/06/2019

Meetings Innovation
 
The sale and delivery of groups and meetings is perhaps the most significant and under-automated functions for many hotels. Even though groups often account for 30% to 60% of revenue, most group bookings are still handled manually for most if not all of steps, as they move from a meeting planner’s research to a confirmed booking.

The biggest enemy to any system is complexity. In a system of inputs and outputs, such as an enterprise system, more complexity means more parts are used in interaction with inputs to create the outputs. Every part that must be built and maintained costs time and money

Tracking the evolution of key performance indicators (KPIs) over time allows hoteliers to identify meaningful trends, create forecasts and budgets and assess the results of different strategies. To perform this kind of analysis, data has to be recorded within consistent time intervals and in chronological order. This is known as a time series.

Definitely Doug 11/15/19
Posted: 11/15/2019

Every time I turn around these days, I see a new vendor or product promising something called a complete Guest Experience Management, Guest Journey Management, or Guest Engagement (or some variation on those words). This week I looked at some of the emerging products claiming to be in this space, both to try to better understand it, and to see what promising ideas it may hold.



want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.

x
 

C’mon Baby, Light My Fire

09/16/2015
by Renie Cavallari

If you’ve been keeping up with this series, you know how important it is to have an aligned culture that supports your organization’s vision, mission and values, along with strong strategic planning to see sustainable success. And yet there is a key ingredient that ignites these components and without it, your engine will stall: passion. The more passion an organization has, the more fuel it has.

Passion is the combustion of energy, focus and emotion all coming together to power people. Give someone a reason to be passionate, and they will perform with more enthusiasm, thought, personal investment and resilience than you ever imagined possible. Think about it: passion doesn’t allow for mediocrity. It doesn’t allow you to give up. It doesn’t allow for indifference. It’s a vaccine against it all. And you want that vaccine.

Passion is the fuel of life — not just business. It’s what gives people the ability to take something and stand for it. And like leadership, it is not in just some of us…it is in all of us. It is up to leaders to spark passion and ignite it into positive action.

Here are some tips to ignite passion:

  1. Get people fired up about your vision and their role in bringing it to life. Help them understand the purpose of their work and its impact on helping your business achieve its mission.
  2. Be fanatical about engaging your people and customers. They speak on your behalf and when they speak about the organization with passion, they will be the loudest voice your marketing efforts will ever have.
  3. Learn what inspires your people to perform to their highest potential. Different generations and different personality types require different engagement techniques. Are your rewards and recognition programs igniting their passion?
  4. Make the work fun. Fun is not a committee, and it doesn’t have a Director! Fun gets everyone participating in what you are trying to achieve. Make your next project more fun, through competition, a special challenge or teamwork. People having fun have more energy, which triggers enthusiasm. Enthusiasm and pride ignite passion.
  5. Light the fire within your people, not beneath them. A strong leader doesn’t stand on the sideline barking orders. You must inspire people to play full out through careful preparation, coaching and example.

The Lesson

Culture (vision, mission, values, position and strategy) fueled by passion is highly effective. And yet you cannot teach passion…you can only awaken it. As a leader, you must demonstrate and inspire passion if you truly want to inspire it in others. To have passion, you must feel it. To lead with passion, you must choose to live with passion.

About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

 
Comments
Blog post currently doesn't have any comments.
Leave comment



 Security code