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If Elon Musk Was A Hotelier
Posted: 09/25/2020

What if a person of Elon Musk’s character and bravado were to enter the hotel industry? How would they shake things up and presage the next ‘game-changers’ to propel hospitality beyond our current challenges?

Things right now are hard to predict. That is a fact. Trends lack patterns. Strategy is a 6-month viewfinder. Leaders are in a tactical storm. We feel overwhelmed by the unknown and the feeling of “what is next.” 

Over the past six months, this column has focused mostly on hospitality technologies and issues that were triggered by COVID-19. Innovation has flourished during that time, from both established industry technology providers and from startups. At last count I had identified nearly 300 startups in the space since the beginning of the year, some of them with very interesting technologies.

As outlined in our previous article, cleanliness is dominating the headlines within the hotel industry, with a number of press releases on new initiatives from all the major chains. The landscape has transformed quickly, to help keep up with the standards this article will summarise the basic principles of cleaning and sanitisation of guest rooms and how that can be achieved quickly, easily and cost-effectively.

Decreasing Stress
Posted: 09/14/2020

Stress does not come without your invitation. It is self-induced by our perspectives of what is occurring in our lives. We all have stress, and the less of it, the more happiness you experience. Life is about living day to day.



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Blog Topics: How to Find Your Sweet Spot (Even in a Boring Niche)

09/14/2020
by Nimesh Dinubhai


When you are going to search “blog topic ideas”, it will not give you the interesting ones. The web is occupied with companies that have bigger budgets than you and can churn out the content every day. And if you are going to put your time into creating and promoting a blog post, and hope to get results, you need to figure out what you are best suited when it comes to the blog topics. So here is what the most recommend:

·       Figure out what your people care about
·       Find where the magic happens
·       Keyword research your topics
·       Brainstorm, categorize and prioritize
·       Execute

Figure out your people:
The best method to find great blog topic ideas is to look at your audience. What are their concerns, obsessions, and pain points when it comes to your products? We know that it is easier said than done, but chances are you will have at least inkling on why they choose you. So start there and backtrack.
 
Find where the magic happens:
When thinking about the blog topic, use the Venn diagram (two circles, and the magic is where they intersect) to decide what you are best positioned to talk about. On one side, put the audience concerns and interests you figured out in the previous step, and the other side, put your expertise. In the middle, you will get a set of themes that you can specialize in. this will double the position you can take in your customer’s world. In simple words, the magic is finding the spot where your audience’s and your interests intersect.
 
Keyword research your topics:
Once you know your sweet spot, think about general topics and arrange them into a spreadsheet or doc or. Then pull those ideas into your favorite keyword research tool. For the best results, start with a list that has one root word, and export out different keyword ideas using a few tools. This way, you can build a small but healthy list to work with. But make sure that the topics you pick should be in your sweet spot and help your readers live their best life.
 
Brainstorm, categorize and prioritize:
Once you have defined the themes that can support your content efforts, utilize the following four categories to help you pick topics within those areas.  Select the topics that would apply in each of these four sections, starting with the general, largest foundation category.

·       Evergreen content
·       Original research
·       Trends and timely content
·       Lifestyle content  

Evergreen content relates directly to the industry or product. The ultimate goal of this type of content is to bring in website visitors who are researching your services or products.

Original research provides insight for an area closely tied to what you do. This type of content also answers your question and helps you get links from reputable sources and is also fun to work in.

Trends and timely content are blog posts that mainly aim to capture attention, generate buzz, and may aid in link building. But this content tends to be short-lived. These are topics that are in your sweet spot and hot right now. You can jump on these seasonally.

Lifestyle content is content on topics that relate to the company values and connect with readers. This shows the human side of your business.

We hope these tips will help you create a blog to attract an ample amount of audience and visitors.
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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