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Three Mistakes Hotels Are Making with Wi-Fi
Posted: 09/18/2023

Wi-Fi is now like the foundation for your hotel: if it’s not solid, it can jeopardize everything.
Your HSIA network has to deliver the performance and experience your guests demand; Wi-Fi has evolved from being an amenity to a necessity and key driver of guest satisfaction.
In the converged world, all your systems for business operations depend on a solid and secure Wi-Fi network. Without it, nothing else works properly—your staff and systems will struggle, and you will waste precious time, money, and resources trying to recover.
Here are three things you may be doing that put you and your Wi-Fi network at risk, and what you should do instead.

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Definitely Doug 9/15/23: Experience Matters!
Posted: 09/15/2023

Hotels are usually the first thing a traveler books within a destination. And hotels usually know that destination better than anyone else (or any website) a guest might consult. But are hotels connecting the dots?

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Definitely Doug 8/25/23: Check It Off the List!
Posted: 08/25/2023

This week I will cover software that goes under various descriptions, including quality assurance, audit, and checklist management. It includes anything that involves a standard list of things that someone needs to perform or verify. In hospitality, this is still an emerging field, but is growing very rapidly.

Between 2020-2022, traveler adoptions fluctuated drastically due to the lockdowns, the impact of the variants, and the vaccination schedule. As the pandemic is behind us and people start to travel in 2023, one question is on every practitioner’s mind: What are the traveler’s current expectations and preferences in the post-pandemic world?

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Definitely Doug 8/11/23: Charge Me Up!
Posted: 08/11/2023

Few things make travelers more anxious than a mobile phone with a low battery. For years, hotels have tried to play catch-up with evolving mobile device charging standards, and many seem to have given up. Guests can sometimes find desktop or bedside USB ports (dated but still relevant charging standard), but most hotels offer only an electrical outlet, and too many times it is in the most difficult-to-reach location possible. Others have made expensive decisions to install USB ports on bedside tables or work desks, only to find them out of date when the standards changed – or broken by frequent use.

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Blog Topics: How to Find Your Sweet Spot (Even in a Boring Niche)

09/14/2020

by Nimesh Dinubhai

If you do a search on blog topic ideas, you won't find the interesting ones. The web is full of companies that have bigger budgets than you and can churn out content daily. If you are going to put your time into creating and promoting a blog post, and hope to get results, it's important to figure out what you're best suited for when it comes to blog topics. Here's what we recommend:

·       Figure out what your people care about
·       Find where the magic happens
·       Keyword research your topics
·       Brainstorm, categorize and prioritize
·       Execute

Figure out your people:
The best method to find great blog topic ideas is to look at your audience. What are their concerns, obsessions, and pain points when it comes to your products? We know that it is easier said than done, but chances are you will have at least inkling on why they choose you. So start there and backtrack.

Find where the magic happens:
When thinking about the blog topic, use the Venn diagram (two circles, and the magic is where they intersect) to decide what you are best positioned to talk about. On one side, put the audience concerns and interests you figured out in the previous step, and the other side, put your expertise. In the middle, you will get a set of themes that you can specialize in. this will double the position you can take in your customer’s world. In simple words, the magic is finding the spot where your audience’s and your interests intersect.

Keyword research your topics:
Once you know your sweet spot, think about general topics and arrange them into a spreadsheet or doc or. Then pull those ideas into your favorite keyword research tool. For the best results, start with a list that has one root word, and export out different keyword ideas using a few tools. This way, you can build a small but healthy list to work with. But make sure that the topics you pick should be in your sweet spot and help your readers live their best life.

Brainstorm, categorize and prioritize:
Once you have defined the themes that can support your content efforts, utilize the following four categories to help you pick topics within those areas. Select the topics that would apply in each of these four sections, starting with the general, largest foundation category.

·       Evergreen content
·       Original research
·       Trends and timely content
·       Lifestyle content

Evergreen content relates directly to the industry or product. The ultimate goal of this type of content is to bring in website visitors who are researching your services or products.

Original research provides insight for an area closely tied to what you do. This type of content also answers your question and helps you get links from reputable sources and is also fun to work in.

Trends and timely content are blog posts that mainly aim to capture attention, generate buzz, and may aid in link building. But this content tends to be short-lived. These are topics that are in your sweet spot and hot right now. You can jump on these seasonally.

Lifestyle content is content on topics that relate to the company values and connect with readers. This shows the human side of your business.

We hope these tips will help you create a blog to attract an ample amount of audience and visitors.

About The Author

Nimesh Dinubhai
President
Websrefresh

Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.