Hot Shots

Kristin  Gassick, CHTP

Kristin Gassick, CHTP

Corporate IT Director
Enchantment Group
What are some of your responsibilities?
As technology has evolved, so has my role with the company. I serve as an educator, an innovator, and a champion of standards and while my primary focus has shifted from day to day support of our property operations to the longer term technical vision for our group; I pride myself on having a solid working knowledge of the systems and processes that fuel our team’s success today. Whether assembling a task force to vet a new technology or finding ways to leverage an existing solution to a competitive advantage, I work to build strong partnerships with innovative technology vendors who are aligned with our strategic objectives.
What do you like most about your job?
I get a great deal of satisfaction out of working together as a team to roll out technologies that tangibly benefit our operation. Creating an efficiency by providing the right tool for the job and experiencing the positive difference it makes to the satisfaction of our staff and our guests, and ultimately to our bottom line, is very rewarding.
What do you like least about your job?
What’s not to love? I would have to say, if anything, it's the occasional feeling that there just aren’t enough hours in a day.

Where did you go to school? What was your major?
I majored in Criminal Justice at Southern Vermont College in Bennington, VT. I have lived in Arizona for the past 25 years but was born outside of Boston and will always be a New Englander (and a die-hard Boston Red Sox fan) at heart.
What is your favorite movie?
I can’t think of a favorite off the top of my head, it really depends on what I am in the mood for at the time. I enjoy a good comedy and any movie that stirs my emotions.
What is your favorite song?
This is always a tough question because I love music of so many different flavors. Lately I have been singing along to "Have It All" by Jason Mraz. It resonates with me because it’s upbeat and speaks to what I wish for everyone to experience in life.
What was your most interesting day at work?
The day we rolled out our first ever single guest itinerary with great success back in the late 90’s after a year long effort to implement a fully integrated, property-wide solution. All our hard work had come to fruition and we felt so far ahead of the times in being able to provide the level of personalized guest experience that the industry continues to aspire to today.
What would you do if you won the lottery?
The bigger question is what would I NOT do if I won the lottery? If it meant having unlimited financial resources, I would find creative ways to give back whenever and wherever I could.
When you are not working, what do you enjoy doing?
Although I don’t get to log off as often as I would like, I enjoy spending time in the effortless company of family and good friends. I love live music, traveling to fun places, to hike and to bike, and being out on the lake is my happy place. 
What is the next technology to impact the hospitality industry?
To some degree, I think this is a question of the hospitality industry having the opportunity to more fully digest the scale of disruption that has already occurred. Consider the complexities of block chain, the adolescence of voice-enabled technology, the advent of 5G, and the enabling power of the enterprise service bus. We are just beginning to realize the impact…which makes it a really fun time to be in the technology business we call hospitality.

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