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Attribute-based Shopping - The Marketer's Best Frenemy

Max Rayner provides a view of re-thinking how we look at marketing to consumers. We need to start thinking from the guest’s perspective and allow them to seek out and pay for the attributes that really matter to them, as addressed in, "Attribute-based Shopping – The Marketer’s Best Frenemy."

tech spotlight

CallTek Answers the Call for Reliable Managed Field Services

CallTek is answering the call for reliable nationwide managed field service support by offering the industry an unparalleled level of control and professionalism with highly skilled technicians, project management and a deep understanding of hospitality.


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SOFTWARE CORNER

Looking for a new Guestroom Technology?

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Mobile Access Keys Do you use mobile access for your hotel room when available? The poll is closed.
Yes, always.
 
42%
Yes, sometimes.
 
19%
No, I prefer an actual key card/key.
 
19%
No, I am afraid of this access.
 
9%
I would but I don’t see it very often.
 
9%

industry installs

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