Cendyn, a leading provider of cloud software and digital marketing services for the hospitality industry, and NextGuest, a New York and Munich-based CRM and digital marketing leader, combine under the Cendyn brand to become the largest scalable CRM and digital marketing provider in the hospitality industry. The merger expands Cendyn’s global reach, as it helps hoteliers drive demand and revenue performance by optimizing every touchpoint of the guest journey through data intelligence and automation.

With unparalleled industry experience and expertise, combining both companies enables them to deliver global scale and unmatched CRM and Digital Marketing capabilities in the hospitality technology space. The companies’ common history of driving innovation and a shared mission to cultivate more in-depth, profitable guest relationships using data from every touchpoint in the guest journey allows them to propel forward as one company and empower more hoteliers worldwide.

Hotel brands served by the new company include Jumeirah Resorts, Hyatt, Marriott, Minor Hotels, IHG, Hilton, Outrigger Hotels & Resorts, Onyx Hospitality Group, Rosewood Hotels & Resorts, Virgin Hotels, Margaritaville Hotels & Resorts, and Event Hospitality & Entertainment.

“We are thrilled to be merging with the talented NextGuest team. With deep experience in hospitality and a long history of providing innovation at both companies, there is perfect alignment and tremendous opportunity to be realized through this combination,” said Tim Sullivan, President & CEO of Cendyn. “With a shared vision to leverage data to enable deeper, more profitable guest relationships for our customers, our expanded reach and scale as one company will unlock more value and capabilities for hoteliers across the globe.”

Cendyn will continue to be led by President & CEO, Tim Sullivan and the Cendyn Senior Leadership Team will gain Paolo Torchio from NextGuest, who joins as Chief Strategy Officer. Paolo brings a wealth of experience in the industry, including previous leadership roles at Sabre, Two Roads Hospitality, and Hyatt. He will lead the integration of the businesses and product portfolio strategy. Other additions to the Leadership Team at Cendyn include Dieter Dirnberger as the Managing Director of EMEA and Toshi Rogers, leading the global account team.