Chatham Bars Inn Resort and Spa Partners with Digital Alchemy

  • Digital Alchemy, LLC.
  • 02.10.16
Digital Alchemy was chosen by Chatham Bars Inn Resort and Spa on Cape Cod as its email marketing provider for loyalty and revenue.

“Many of our guests drive here from New England and New York. But we also have a solid international guest segment that arrives through Boston Logan,” said Chris Sellitto, Chatham Bars Inn director of revenue management. “Our guests come here because we cultivate an atmosphere of how Cape Cod once was. This is a historic resort and most of our 217 rooms are cottages sprinkled across our 25 acres. We are a family destination, but offer an adults-only OH! Spa and cottages as well.” 
Loyalty-building guest communication is important to Chatham Bars Inn. The resort uses a suite of customized hospitality internet marketing and hotel email services from Digital Alchemy to personally reach guests around the world.

Digital Alchemy is a provider of hospitality customer relationship management, guest communications, hotel email services and email marketing for hotels. It drives guest loyalty and revenue with guest communication solutions that are specifically tailored and personalized per guest, per visit. An in-depth understanding of each customer’s needs, via ongoing client communication, ensures a 400 percent ROI on every email campaign.

“We partner with Digital Alchemy to reach our guests around the world with attractive personalized email confirmations, pre-stay welcome letters, and post-stay thank you messages,” said Sellitto. “Their post-stay eSurvey comment cards are extremely valuable. They provide excellent monthly reporting with graphics and collate comments to spotlight areas where we can improve. As a revenue management director, I think the best thing Digital Alchemy does is generate revenue with targeted eBlast promotions. Their eBlasts fill periods when we have availability and offer seasonal specials. Their professional team gets an A+. They follow up on each campaign with detailed drill-down metrics that show its effectiveness so we can always improve our results.”

Chatham Bars Inn uses Digital Alchemy’s system to access the property’s PMS guest history database for email lists and other guest messaging. “We provide them with campaign parameters such as date range, geographic region, or past guest preferences, and they build email lists and distribute to the appropriate guests,” Sellitto said. “Digital Alchemy is careful to not include current reservation holders for a campaign’s dates — which is perfect. They also mine our reservation database for OTA reservations that we add to our email marketing to increase direct bookings in the future.”

Sellitto said his property worked with another email marketing provider for a short time, but quickly returned to Digital Alchemy. “We left Digital Alchemy for six months to try another system, but came back quickly because Digital Alchemy is a superior product. Their team responds immediately if we need help and they provide excellent marketing counsel.  They make hospitality personal and boost our bottom line.”

Chatham Bars Inn Resort and Spa is a member of The Leading Hotels of the World, and has been named one of the top resorts in the world by Travel & Leisure Magazine as well as the best hotel on Cape Cod by Boston Magazine. The property offers family activities such as seal and whale watching trips and sunset cruises. Dining options include New England style Farm to Fork dining at STARS, and The Sacred Cod casual tavern with a piece of Chatham history. The property maintains its own eight-acre farm that provides the freshest seasonal vegetables and berries picked daily for use in its restaurants. During the winter the resort’s two greenhouses produce the lettuces and micro greens for winter salads.

“Digital Alchemy is always working for Chatham Bars Inn. Their eBlasts provide the best return on cost for click and cost per booking of any service,” Sellitto said. “Their campaign effectiveness and the way they help us communicate with our guests is perfect. They are wonderful business partners.”

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