Digital Signage Expo (DSE), an international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, set an all-time record in attendance and exhibit space at its 2016 show.
The conference and trade show, which ran March 15-18, surpassed last year’s attendance record with more than 4,100 attendees from 69 countries worldwide, also setting a new record. But the important news is that 45 percent of that verified attendance was end users, an increase of 7 percent in DSE’s primary target audience compared to 2015.
The exhibit hall also set a new record of over 84,000 net square feet. Of the over 200 exhibitors, 45 were exhibiting for the first time.
End user attendees represented more larger and well-known companies than ever before, including: Amazon.com, Anheuser-Busch, Capital One, Chevron, Facebook, Honda, JPMorganChase, Kimberly Clark, McDonald’s, Nike, Porsche, Quick Trip, Syracuse University, The Walt Disney Company, The U.S. Air Force Academy and others.
“The big takeaway from DSE 2016 was that attendees were highly qualified," said Andrea Varrone, DSE’s show director. “We worked extremely hard to bring notable brands to the show floor by expanding the breadth and depth of our digital marketing program, increasing the event’s social media reach and leveraging the talents of our attendee relationship team. The investment paid off. DSE continues to be the only venue for connecting with end users who are knowledgeable about our industry and ready to make purchasing decisions.”
Senior management, communications specialists, marketers, administrators and technologists who attended the show were enthusiastic about seeing the newest technologies and opportunities to network with peers.
“DSE gives me the opportunity to be surrounded by peers from across many an industry, innovative product & solution providers, and a wealth of hard-earned insights & ideas,” said Frank McGuinness, integration consultant, management, science and integration for The Walt Disney Company. “Value like that is hard to find, and ensures that DSE is on my must attend list for the year.”
DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29 and 30 at the Las Vegas Convention Center in Las Vegas.