Digital Alchemy's Chief Executive Officer Appointed to HSMAI Americas' Board of Directors

  • Digital Alchemy, LLC.
  • 02.06.13
Digital Alchemy, a pioneer of customer relationship management and e-marketing solutions for the global hospitality market, announced that Don Hay, Chief Executive Officer, has been named to the 2013 Hospitality Sales and Marketing Association International (HSMAI) Americas Region Board of Directors. Hay has been an active member of HSMAI since becoming involved with the hospitality industry in 1992.

It is the goal of HSMAI and their board to grow business for hotels and their partners by fueling sales, inspiring marketing and optimizing revenue. As a board member, Hay will work alongside 30 other board members representing large hotel chains, major news outlets, research firms and travel marketing companies to provide hotel professionals with tools, insight and expertise.

"I am very excited to be on the HSMAI Americas board and have the opportunity to serve with such talented and dedicated people," said Hay. "HSMAI is the world's premier marketing and sales organization for the hospitality industry because of the extraordinary teamwork among the board, executive team and multi-talented staff."

Hay's unique background that combines over 20 years of hospitality industry experience with 35 years of technical expertise will contribute an innovative vision and strategic direction to the HSMAI board. As founder and CEO of Digital Alchemy, Hay has used that same vision to develop the comprehensive suite of integrated e-mail CRM offerings and mobile apps which have helped the company establish a reputation as the leader in hospitality CRM solutions.

For more information on Digital Alchemy's comprehensive suite of CRM and e-marketing solutions, please visit

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