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Digital Alchemy and Concept Software Systems Announce Product Integration

  • Digital Alchemy, LLC.
  • 05.31.16
Digital Alchemy and Concept Software Systems announced that they have successfully integrated the companies' solutions to better support today's connected guests.

The integration enables users of Concept’s widely installed Spa & Leisure booking system to leverage Digital Alchemy’s email and text marketing solution to instantly connect with clients. Digital Alchemy automatically texts and emails confirmations, appointment reminders, welcome messages and pre-arrival information to customers who make appointments with Concept’s Spa & Leisure system. The result is stronger relationships that drive revenue.

“We are extremely proud to work with Concept Software Systems to integrate our services into their powerful Concept Spa, Golf and Leisure booking system,” said Don Hay, CEO and founder of Digital Alchemy. “Today’s connected guest expects instant access to accurate information and our combined offering creates the most advanced system available today. Concept Software’s industry leading Spa, Golf and Leisure booking system is the perfect match for Digital Alchemy’s suite of services for guest communication. Together we will help spas and golf courses increase sales, reduce no-shows and drive additional revenue.” 

Hay noted the match was driven by customers who wanted the two leading companies to offer an integrated solution. The integrated Concept Spa, Golf and Leisure booking system and Digital Alchemy guest email solution are used at great properties like The Belfry Hotel & Resort in The United Kingdom. The Belfry is respected as the world’s only four-time Ryder Cup host venue. 

Digital Alchemy works with hundreds of hospitality operators to create custom email communications and campaigns that increase loyalty. The company’s CRM for hotels drives revenue with guest communication solutions that are specifically tailored and personalized per guest, per visit. An in-depth understanding of each customer’s needs, via ongoing client communication, ensures a 400 percent ROI on every email campaign.

“We are all extremely excited at the collaboration with Digital Alchemy," said Malcolm Rennie, CEO of Concept Software Systems. "By integrating Concept with Digital Alchemy's platform, our existing and new customers will have access to ground-breaking digital-marketing opportunities not witnessed before in the golf, spa and leisure space today."

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