First Revenue Maximizing Mobile Hotel Booking Website for Meetings and Events Launched by Passkey

  • Passkey (now a part of Lanyon)
  • 02.05.14
Passkey has introduced the industry's first revenue-maximizing mobile hotel booking website for groups, meetings and events.

The mobile booking website leverages the latest revenue generating tools pioneered by Passkey, including seamless integration of room upgrades, extended stays, hotel add-ons, promotional cubes and social networking. 
Designed specifically for groups, these elements are weaved into a natural booking experience that is both enjoyable and effective. Most importantly, each mobile website is dedicated to and personalized for a specific meeting or event, resulting in significantly higher overall bookings per group and higher revenue per booking. 
The revenue tools, when deployed by Passkey's clients can generate upwards of five percent in increased bookings per group and five percent of incremental revenue per booking. The new website is optimized for major mobile platforms including iPhone®, iPad®, and Android phones and tablets. It is also built to accommodate any currency and major languages.
Passkey expects over 100,000 meetings and events to leverage the mobile booking website in 2014, either by attendees of major events such as trade shows and conferences, or guests at smaller events such as weddings, corporate meetings and social gatherings.  
"With the exploding use of smartphones and tablets, our mobile booking website is a major milestone for our customers, allowing them to offer a full spectrum of revenue generating tools to a wider and more connected user base," said Sam Fahmy, SVP of products and corporate development at Passkey. "If the latest stats are any indication, mobile device popularity and usage is set to increase significantly over the next few years and we are making investments to expand our mobile portfolio accordingly. Our customers are seeing great success from our latest upselling tools, and are excited to see that success expand to mobile." 
The new mobile booking website is available at no additional cost to Passkey's global customer base, which includes leading hotels, destinations, corporations, associations and travel management companies.  The mobile websites do not require any additional setup, and are rendered automatically based on the user's device.

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