Flip.to Engages New Audience of Travelers for Tides Hotel at Folly Beach

  • Flip.to
  • 01.04.16
Tides Hotel, an oceanfront property in the town of Folly Beach, S.C., has engaged a new audience of travelers — and the best demographic for its property — with Flip.to, an advocacy platform for hotels.

Advocacy has grown to be an impactful part of the hotel’s marketing and revenue strategy, whose vibrant and stylish setting offers a beachside getaway that its guests are excited to share.

“Our guests have become a small army of marketers who’ve helped us reach the right traveler for our unique hotel, at a much larger scale than many ad programs could do,” said Brian Ross, revenue manager at Tides Hotel. “Plus, we’ve seen firsthand the enthusiasm a new visitor has when they’ve been introduced to us through a friend or family member. The incentive for them to book directly is an added bonus for the guest, and our hotel.”

The platform was easy to implement and advocacy has blended seamlessly into the hotel’s daily operations. “We’ve even seen a number of compliments from our guests,” said Ross.

Since Tides Hotel launched with Flip.to in the fall of last year, they’ve reached over 400,000 connections through advocacy. Even more importantly, these potential guests fall into a pool of like-minded travelers with similar interests and purchasing habits as the advocates for the hotel. This reveals an opportunity to inspire and motivate these new travelers through the perspectives and experiences of their guests — a more powerful message than traditional means of advertising.

This model has been hugely successful for the property. Unlike rate or discount driven selling methods, the hotel instead focuses on touting the hip and edgy guest experience of Tides Hotel at Folly Beach throughout its site and marketing — a strategy that maintains the integrity of the brand, as well as affinity of their guests.

“Flip.to drives quality traffic back to the hotel website thanks to their guests. The impact is huge.” said Raul Vega, senior director of sales at Flip.to. “Tides Hotel sees new audiences of unique visitors every month interested in the hotel, and advocacy has been key in reaching this perfect demographic.”

In fact, the traffic driven through Flip.to has resulted in over 1,200 signups for an offer on a future stay at the beachside property — warm leads who’ve shown real interest in the hotel. This is an opportunity to build a relationship with these new visitors, and take them down the path to becoming future guests.

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