In coordination with Google and HSMAI's New York City chapter,
HeBS has announced its second annual industry panel of hospitality marketing experts titled "The Traveler's Mindset: Capturing Your Share of the Market for Fall 2014."
The panel will take place from 11:15 a.m.-2 p.m.on July 16, at Google's offices in New York City. This program is open to members and non-members of HSMAI NYC. The session will cover how to capture more business from the new global and always connected traveler, as well as prepare hoteliers for the expected heavy travel season this fall and winter 2014.
The panel of experts speaking at the event include Jason Price, executive vice president of HeBS Digital, Ryan Walker, director of eCommerce and mobile at Morgans Hotel Group, Carolyn Fredey, market revenue leader of New York Marriott Hotels, Michael Sondak, account executive, Travel at Google, and Laura Rebholz, director of eMarketing and communications at the New York Palace.
Topics to be covered include:
- State of the NYC travel market – an industry analysis
- Dynamic rate marketing and other new revenue generating marketing opportunities
- Fall 2014 digital marketing preparation
- Case studies to support recommendations
"We are delighted to be able to offer this type of program for the second year in a row" said Laura Osborne, president of the greater N.Y. chapter of HSMAI. "HSMAIGNY is very fortunate to have great partners who can provide such valuable content to our members. This year we have expanded our panel of experts to deliver various perspectives on capturing your share of the market."