Isla Bella Beach Resort has inked a deal with
Cendyn for eInsight CRM, digital marketing and sales tools to power the 24-acre oceanfront property. Located on Knights Key in Marathon, Florida, at the threshold of the iconic Seven Mile Bridge, Isla Bella marks the first full service, luxury hotel in the middle keys and the crown jewel of developer Pritam Singh & The Singh Company’s hospitality portfolio.
Cendyn’s sales and marketing technology portfolio will empower the five-star resort to deploy intuitive marketing automation, guest intelligence and group sales, providing an accurate, single source of truth for each guest and helping the hotel win and serve lucrative groups and events. By integrating CRM, digital marketing and sales tools through Cendyn, Isla Bella will gain synergies that will help their team stay aligned to deliver amazing experiences for guests, while maximizing revenue and profitability.
“Isla Bella is a stunning new resort in the Keys with unparalleled luxury and class. We could not be more thrilled to be their technology partner for sales and marketing,” said Charles Deyo, president & CEO of Cendyn. “We’re confident our solutions can help Isla Bella enhance the strength of their incredible hospitality team, drive revenue and put the guest at the forefront of what they do.”
“We are excited to partner with Cendyn and leverage the direct integration of our CRM and digital media campaigns to allow for enhanced customer segmentation and a more personalized experience for our guests from pre-purchase through their post-stay reactivation, ultimately driving increased awareness, affinity and loyalty for our new resort,” said Edwin Mendez, acting General Manager of Isla Bella Beach Resort.
Cendyn’s eInsight CRM provides a marketing automation and guest intelligence solution that can easily handle complex interfaces, drive loyalty and leverage real-time data to provide personalized one-to-one communications for every guest, no matter what channel they came through. Combined with eInsight, eNgage sits on top of a hotel’s property management system or call center application, intelligently guiding staff to create authentic, meaningful encounters and upsell offerings based on guest history, preferences and loyalty status.
Fully integrated with eInsight CRM, Cendyn’s unique Data-Driven Digital Marketing Suite enables hoteliers to learn about and target their most valuable guests. By targeting the right guests, at the right time, with the right message, hoteliers cut through the noise of the crowded hospitality industry with personalized multi-channel campaigns that showcase and drive awareness of your brand.
The Cendyn Sales Cloud allows hoteliers to respond to RFPs in minutes and seize their first-responder advantage to dramatically increase group bookings. eProposal is built to deliver personalized, media-rich RFP replies. Real-time alerts of interactions with proposals will allow Isla Bella’s sales representatives to react immediately before their competition does.