LA Tourism Chooses ConferenceDirect to Provide Event Housing Services Leveraging Passkey's GroupMAX Online Toolset

  • Passkey (now a part of Lanyon)
  • 12.11.13
Passkey, one of the travel industry's leading hotel booking technologies for meetings and events, has partnered with ConferenceDirect to offer best-in-class housing services to the Los Angeles Tourism & Convention Board and its events.

"LA Tourism attracts a wide range of events to the Los Angeles area and is on track to host more than 42 million visitors in 2013," said Bryan Churchill, vice president of hotel sales for LA Tourism. "Offering the highest red carpet service levels to our meeting clients is in our DNA. The combination of ConferenceDirect's unparalleled event services expertise and Passkey's GroupMAXâ„¢ hotel booking technology, a system we have been working with for the past few months, will play an important role in taking our event experiences to the next level."

Key components of the service offering that ConferenceDirect will provide to LA Tourism, and critical aspects of event success are the ability to manage the hotel booking needs of meeting planners and event attendees efficiently and seamlessly, and effectively market what the event and local hotel community has to offer. Building on its long-standing relationship with Passkey, ConferenceDirect is ideally positioned to offer LA Tourism's clients an unmatched platform for making and managing hotel reservations.
GroupMAX is one of the industry's leading online hotel booking solutions and will enable ConferenceDirect and LA Tourism to:
  • Maximize hotel room block pickup
  • Reduce attrition exposure
  • Increase attendee satisfaction
  • Access real-time reservation information
  • Deliver more value to hotel partners and local economy
"Over the past 10+ years that ConferenceDirect has leveraged GroupMAX in the support of our customers, the continued advancements Passkey has made have allowed us to add more and more value to our customers in the form of better attendee engagement, attrition avoidance, more effective marketing and messaging," said Adam M. Briggs, vice president of housing and registration for ConferenceDirect. "Not only does it make the job of meeting organizers much easier, but it makes for happier attendees, more satisfied hotel partners, and delivers huge economic value to the destination and their customers. All of these reasons make this an easy decision for all parties involved."

A great deal of potential for delivering better value to hotel partners and the city stems from GroupMAX's recently redesigned booking engine, which weaves revenue generation opportunities into every step of the hotel reservation process.
In addition to maximizing the potential for room upgrades and extended-stay offers, events will be able to promote activities such as local festivals, sporting events or attractions such as museums and venues to drive more economic value to the city and surrounding area.
"This is a great partnership for all parties involved," said Greg Pesik, CEO and president of Passkey. "ConferenceDirect is a skilled provider of full-service event management and will leverage GroupMAX in so many ways that will benefit LA Tourism. As a destination, Los Angeles has enormous potential to really cash in on the most recent developmental efforts that went into the new booking websites as well."

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