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Leading Portuguese Tour Operator Top Atlantico DMC Embraces Dynamic Online Rates

  • SiteMinder
  • 06.14.18
One of Portugal’s largest travel and leisure companies, Top Atlantico DMC, part of Springwater Tourism Group, has made the transition to dynamic online rates thanks to a partnership with SiteMinder, a leading cloud platform for the global hotel industry.

The long-established tour operator has integrated SiteMinder’s hotel distribution solution with its booking engine to offer travelers the latest accommodation rates and availabilities for the first time.
The move is a significant break from annual contracted FIT rates and fixed pre-packaged deals, which the company says are now used only for more niche markets and products.
“Today’s travel consumers lead busy lives that demand fast responses; they no longer want to wait on availability and prices. They want an experience that fulfils all the dreams they had for traveling – one that considers their individual preferences and budget – and through the dynamic, tailor-made packages we have available using SiteMinder’s technology, they can now seek out that experience. SiteMinder has taken our business into a new and important era,” said Top Atlantico DMC’s Commercial Manager Bruno Canhoto.
Since 1979, Top Atlantico DMC has operated in all travel segments across Portugal, including FITs and groups, religious tourism, MICE and sports travel. From its five offices across the country, the company provides a full range of services, from tours, transfers and car rentals, to accommodation at one of its 850 contracted hotel partners, including Pestana Hotel Group.
Mateus Coelho, regional manager – Iberia and Brazil at SiteMinder said, “We are very pleased to support such a respected and trusted travel company as Top Atlantico DMC. Top Atlantico DMC’s transition to dynamic online rates is recognition of an industry that is fast moving to digital, and ever-growing consumer expectations that are forcing hospitality and travel providers, in Portugal and around the world, to re-evaluate how they can stay relevant and compete for today’s traveler.”

For more information, visit www.siteminder.com.

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