Maestro PMS Announces New GEM Highlights Guest Response Solution to Increase Loyalty

  • Maestro PMS
  • 02.18.15
Maestro PMS™ announced the launch of GEM Highlights, its newest solution to strengthen guest loyalty.

GEM (Guest Experience Measurement) Highlights is a streamlined, web-based guest response tool that automates guest perception gathering and monitors responses for prompt property action. The GEM Highlights solution is available to hoteliers now from Maestro.

Maestro PMS Enterprise Property Management provides more than 20 hotel software and reservation software solutions for the industry’s leading independent hotels, resorts, and multi-property groups.

GEM Highlights is a new solution that complements Maestro’s comprehensive GEM Insights guest response module. GEM Highlights is suited to guests on the go who only have a moment to take a property survey. It reduces the time needed to provide feedback and is optimized for use with mobile devices.

“We developed GEM Highlights as a cost effective automated guest response solution to stimulate communication and increase loyalty,” said Warren Dehan, president of Maestro PMS. “With GEM Highlights, there is no reason why any property, no matter how small, should not be able to automate their guest feedback processes for more effective guest response tracking.”
At checkout, GEM Highlights automatically sends guests an invitation to go online and provide feedback in real time. Guest responses are collected on a secure website and are immediately available to operators for same day reply to build a positive relationship.
GEM Highlights provides:
  • Automated daily invitations to compete surveys
  • Standard questionnaire
  • Weekly guest response reporting
  • Secure online access to guest data and reports
  • Separate comment and performance reports
  • Unlimited emails and surveys

GEM Highlights makes it easy to re-connect with guests whether or not a follow up is needed. “When a guest is thanked for their visit and asked for feedback it demonstrates commitment to their welfare and builds loyalty,” said Dehan. “Smaller properties often do not have the resources for consistent follow up that guests value. The kind of proactive outreach that GEM Highlights provides builds a culture of positive communication. This communication is the foundation of a profitable guest reputation management program.”

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