NAVIS Concludes its 2013 Fiscal Year with a 37 Percent Revenue Increase Over 2012

  • 06.17.13
Reservation sales system provider, NAVIS, has reported strong end of year reports with a 37 percent increase over 2012.

NAVIS Delivers Strong Year-End Results; Reservation Sales System Leader Adds 7 Clients in Q4

NAVIS, the leading reservation sales system provider for the resort, hotel, and vacation rental markets, concluded its 2013 fiscal year with a 37% revenue increase over 2012. The company announced that 7 resort operators signed on in Q4 for leisure voice channel reservation sales services. NAVIS implements powerful outbound leisure sales strategies that increase revenue. NAVIS also measures marketing ROI for online and offline campaigns to maximize effectiveness. Click here to learn more about NAVIS’ reservations sales system.

Resort companies signing agreements with NAVIS include The Broadmoor, honored with AAA Five-Diamond and Forbes Travel Guide Five-Star certifications; and the official hotels of Colonial Williamsburg. Other new clients are Auberge Resorts in Napa Valley, Calif.; JC Resorts in Florida; the oceanfront Wequassett Resort and Golf Club in Cape Cod; and Aspen Skiing Company, which manages reservations for resorts in Colorado.

The offline voice reservation channel is important and getting stronger
“Independent resorts and hotels realize their voice booking channel is important and getting stronger,” said Michelle Marquis, vice president of sales for NAVIS. “Many operators view taking reservations as passive, but data shows it is the most valuable booking channel and that optimizing it has instant rewards.” Guests make “high consideration” booking decisions, such as special vacations, on voice channels, not online, explained Marquis. “Guests use the voice channel for longer stays that include revenue generating amenities like spa, golf, tennis, entertainment, and dining. NAVIS increases conversions for operators that recognize voice is their most profitable channel.”

“NAVIS will absolutely increase the conversion rates and booking efficiency from our existing reservation team,” said Pete Hayda, director of sales and marketing for Aspen Skiing Company Hospitality Division. “We look forward to stronger outbound call lead generation programs with NAVIS. The NAVIS marketing solution will also enable us to track the effectiveness of our sales campaigns so we can invest our marketing budget in the most successful promotions.” Aspen Skiing Company Hospitality Division manages reservations for the Little Nell, Limelight Hotel, and Residences at Little Nell in Aspen, CO. They expect to be live with NAVIS in Q3 ‘13.

NAVIS data creates a personalized, high-conversion reservation sales process
Independent resorts and hotels have three times more demand than they can capture with their current voice channel, according to Marquis. “Converting missed business represents a great opportunity to quickly increase revenue. NAVIS employs sophisticated phone data capture technology to do this. Reservation staffs use our extensive caller information to interact proactively with each caller and maximize conversions. Our system electronically captures and records data on who called and when, what they requested, whether they booked, and if not, why. The system also collects caller contact information for follow up marketing.”

NAVIS reaches beyond online, social media to track the full revenue picture
NAVIS works with independent hotels and resorts not affiliated with large franchise organizations. These properties often lack access to extensive data to support their marketing programs. “Our marketing tracking services provide operators with 100% of the revenue source picture, not just online and social media bookings,” says Marquis. “NAVIS executes effective outbound leisure sales strategies and measures true marketing ROI for each online and offline campaign. Our technology provides the offline reservation channel with data that delivers a high-touch and high-evaluation reservation process for maximum sales conversions. Operators today recognize the direct voice channel has untapped potential,” she said, “and now is the time to maximize it.”

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