Wanda Hotels & Resorts Achieves Critical Success with Integrated Newmarket Solutions

Wanda Hotels & Resorts Co Ltd, a leading global operator of luxury Chinese hospitality brands as well as one of the world's outstanding hotel ownership and management companies, selected an integrated solution from Newmarket International, Inc. to improve their operations. In use for over one year, Wanda has seen significant improvement in its operations and grown its business by utilizing Delphi Global and Delphi Multi-Property Edition, MeetingBroker, and Delphi Diagrams.

“We chose Newmarket because the integrated solution provided us with what we needed to improve our day-to-day operations,” said Angelo Xie, GM Sales, Distribution Channels/Revenue Management at Wanda. “Successfully coordinating our sales efforts and gaining insight to the business conducted at each property is critical to manage and support our growth.”

Integrated Suite of Solutions

Delphi Multi-Property Edition, the industry’s leading sales and catering solution, enables the Wanda corporate team to view business conducted at the property level while centrally managing property sales teams. Delphi Global is used by the regional sales team to manage their corporate customer relationships and opportunities.

MeetingBroker connects Delphi Global with Delphi Multi-Property Edition, facilitating opportunity business data to flow between the systems. This connection allows both the regional sales team and the property sales teams to better collaborate, enabling them to win business before the competition.

Delphi Diagrams empowers Wanda personnel to provide detailed information about its meeting space and room setups to clients, sent directly from Delphi. Collectively, the solutions from Newmarket help Wanda increase employee productivity, gain more insight to their business operations, and improve client satisfaction.

Positioned for Success

“The power of the integrated solution from Newmarket is critical for our success,” said Mr. Xie. “Our markets are growing rapidly and we are expanding globally. Newmarket provides the best team and solution to support this growth both for our domestic and overseas business.”

“We are proud that Wanda has partnered with Newmarket to help manage their business,” said Jeff Hiscox, President and CEO of Newmarket. “As Wanda continues its global expansion, our solutions will help support, manage, and enhance their growth.”