Nor1 and Rocco Forte Hotels Partner to Provide Customized Upsell Opportunities

  • Nor1
  • 10.16.14
Nor1 has announced that it has been selected by Rocco Forte Hotels for the implementation of its eStandby Upgrade solution, to provide

The solution will provide the Rocco Forte Hotels in Europe with the tools to further delight their valued guests by providing upgrade opportunities to their hotels' premium inventory.

"At Rocco Forte, we are fortunate to have some of the world's most desirable hotel properties in amazing locations, which serve discerning and highly selective travelers," said Christopher Cooper, director of revenue, distribution and digital strategy at Rocco Forte Hotels. "We are happy to partner with Nor1 to help our hotels build on their already strong guest relationships, offering highly relevant, customized and targeted upsell offers that enhances our guests stay."

"For us, eStandby is not only a smart business decision, but another way to bring guests the very best of what Rocco Forte Hotels has to offer and allows them to familiarize and explore accommodation options they have not considered before," he said. "We are excited to embark on what we believe will be a long and productive relationship."

eStandby is an innovative merchandising solution that helps hotels increase revenue and guest satisfaction via real-time, data-driven predictive targeting.

Leveraging the company's patented PRiME decision platform, eStandby Upgrade harnesses real-time intelligence and optimization algorithms to help hotels target the right guest with the right offer at the right time - helping hotel companies, brands and property managers enforce and manage brand standards around service, delivery, and loyalty program conditions as they grow ancillary revenue.

"We are delighted and appreciative to partner with Rocco Forte Hotel Group," said Jason Bryant, Nor 1's founder and CEO. He concluded, "We look forward to continuing to exceed all expectations for the eStandby Upgrade product, and to expanding our partnership with this distinguished hotel leader in the future."

In an era of rising customer acquisition costs, shrinking revenues at the hands of third party intermediaries and eroding guest loyalty, hoteliers have sought a solution to allow them to push relevant, timely offers and communications, engaging guests in real-time and generating revenue not just during a hotel stay – but throughout their entire trip.

Along with Nor1s recently released eReach product, eStandby provides a solution, allowing hotels to reach guests with personalized offers and recommendations, real-time for each specific traveler, based on variables and derived statistics relative to the unique traveler and her trip.

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