Operators Gain Competitive Advantage Using Aptech Mobile GM Dashboards with STR Stats

  • Aptech Computer Systems, Inc.
  • 08.13.14
Highpointe Hotel Corporation Hotels' general managers are using the Aptech Execuvue® solution for total mobility property performance data and reports with STR.

“One of our GMs pulled out his company iPad while he was at a national hotel management conference last month. He wanted to check his property’s labor and expense numbers for the previous day. The manager beside him at the table thought it was pretty cool; he’d never seen anything like it,” said Mark Pate, assistant controller and IT manager for Highpointe Hotel Corporation. “All of our GMs use tablets and Execuvue reports to be totally mobile and stay current on property operations.”

Highpointe operates 15 hotels in three states. It's properties are primarily Hilton, Marriott and Wyndham brands that include Hampton Inn, Homewood Suites, Residence Inns and Marriott Courtyard flags. Aptech Computer Systems a provider of hospitality software for business intelligence, budgeting and enterprise financial accounting.

“We use the Aptech Execuvue® solution to automatically gather data from all of our separate hotel property management systems daily and combine it with each property’s STR comp-set information,” said Pate. “Aptech merges the data, analyzes it and creates interactive reports and mobile tablet dashboards for every property. Each GM has a daily snapshot of his or her financial performance, labor costs against budget, guest satisfaction reports and their STR comp set comparisons on one screen.”

Having Highpointe’s operational and performance information in one place is particularly valuable when property owners and partners come to GMs with questions. “The GM Dashboard lets our managers answer questions with accurate next-day information on labor against budget, revenue performance, and even guest service scores from Marriott and SALT scores from Hilton,” Pate said. “In the past I had to go to a separate location to get a snapshot of property financials, STR ranking, payroll and guest satisfaction. Now I can see all these important measures in one place. Highpointe’s managers can easily spot issues with performance against budget for payroll; the historic revenue comparison shows at a glance where I am and where I should be.”

Highpointe also worked with Aptech to create mobile-friendly reports for its GM tablets. “With Aptech’s Active Reports on their tablets, our GMs can check department performance on interactive reports,” said Pate. “They can touch the screen to highlight specific areas, or open a comment box to send an email to a specific staff member for clarification. This lets them manage by the numbers faster, and quickly interact with our corporate offices or their properties.”

“Aptech’s latest Execuvue release significantly increases the mobility and flexibility of our BI solution,” said Cam Troutman, vice president and officer at Aptech. “Mobile devices, particularly tablets, are widely used in business. Execuvue’s flexible platform allows our clients to view dashboards with an array of data and a variety of charts or graphs. Anyone within an organization who requires performance management information can view it on whichever device best suits them wherever they may be. Execuvue leverages the latest IBM/Cognos tools to deliver mobile data to our users, and it is drawing an enthusiastic response from our multi-property, multi-flag operators.”

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