Rainmaker's Group Pricing Integrates with Cvent Lead Scoring

  • Rainmaker Group (The Rainmaker Group)
  • 06.17.16
In partnership, The Rainmaker Group and Cvent, Inc. have integrated Cvent’s Lead Scoring technology with Rainmaker’s innovative grouprev® group pricing solution.

The new interface makes it simple, for the first time, for sales managers to quickly prioritize group booking requests, enabling them to respond faster and win the blend of business that delivers the greatest economic benefit to the hotel. Going live shortly with Tropicana Las Vegas – a DoubleTree by Hilton, the solution will soon be implemented throughout the combined Cvent and grouprev user base.

“Rainmaker is constantly looking for solutions that simplify tasks and optimize results for our customers,” said Tammy Farley, co-founder and president. “Our collaboration with Cvent – one of the industry’s most powerful players – is an exciting new development that gives grouprev users an extraordinary advantage in the group bidding process, speeding response time and winning the business that matters most.” 

First-responder advantage is critical in group business. However, the group bid process is a time-consuming one that requires hotel companies to coordinate two separate functions – revenue management and sales and catering – whose needs are too often at odds, resulting in slower response times and sub-optimal decisions.

“The new interface will give Tropicana a real advantage in today’s highly competitive group market,” said Gavin Mealiffe, vice president of sales at Tropicana Las Vegas – a DoubleTree by Hilton. “Through grouprev, we can now seamlessly access Cvent Lead Scoring, which enables us to prioritize RFP leads based on what’s important to us, optimize prices and create winning group bids.”

Specifically, the Cvent partnership enables Tropicana Las Vegas and other grouprev customers to:
  • Identify the most profitable leads and prioritize them
  • Identify the most advantageous dates for the hotel
  • Review each lead’s profitability to determine if the hotel can offer a discount and still be profitable
  • Decrease RFP response time
  • Increase thoroughness of the response
  • Maximize the conversion rate

This new functionality amplifies the advantages of grouprev, the only product of its kind, which improves deal conversions, stimulates rapid base-building, and is geared to attracting the best possible business. The optimal price recommended by grouprev significantly improves the likelihood of winning business and increasing the associated group room revenue, while minimizing lost business by both groups and transient guests.

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