Trump Hotel Collection™ Partners with Serenata NetHotel® to Raise the Bar in Luxury Travel Loyalty

  • Serenata IntraWare, Inc.
  • 09.17.15
The Trump Hotel Collection™ has selected Serenata NetHotel® as its CRM partner.

Trump Hotel Collection, a leader in the luxury hotel segment, has always been at the forefront of innovation, consistently elevating the guest experience. The Trump brand is synonymous with the highest quality products and services, delivered with a sense of style and ultimate uniqueness. Nathan Crisp, vice president of revenue management and distribution, was looking for a technology partner that would align with Trump Hotel Collection’s commitment to offering world class solutions.
“Trump Hotel Collection is known as a leader in the luxury travel industry," he said. "We selected Serenata as our CRM partner to deliver the integrated, seamless solutions required to meet Trump’s unwavering standard of excellence.”

In order to provide an enhanced, targeted and personalized experience the TRUMP CARD loyalty program desired, Crisp and his team sought a robust guest profile that could provide every associate who interacted with guests the available information on stay patterns, spending, special requests, promotional communications and reviews. Trump Hotel Collection partnered with Serenata to implement its centralized customer relationship management (CRM) system NetHotel.  
“Implementing the Serenata NetHotel CRM allows our hotels to further enhance each guest’s experience, and assists our staff to deliver a personalized experience that continually raises the bar on the five-star luxury travel experience worldwide,” said Crisp.

At the core of NetHotel’s sophisticated solution reside transaction level integrations to all guest related systems including the PMS (property management systems) and CRS (central reservation system), marketing initiatives and guest reviews. Serenata developed an elegant dashboard that at the click of an icon seamlessly displays all guest interactions. Marketing initiatives can now be tailored and targeted at a very granular level. Campaign results are easily tracked and included in the profile information. Guest communications are dynamic and customized to their interests. At each step of the experience the system is designed to recognize and anticipate the guests’ behaviors and needs.

“Serenata is gratified and humbled to be selected by Trump Hotel Collection as their CRM solutions provider," said Dieter Dirnberger, president of Serenata. "Knowing that the Trump brand aligns itself only with best in class products and services, confirms our leading position in the CRM space. Working with the most exciting brands around the globe is a truly rewarding experience and a great motivation for the entire Serenata team.”
“This partnership with Trump Hotel Collection enhances the Serenata brand and offers strong support for our continued growth in the U.S. marketplace,” said Reza Bahadi, VP Americas.

Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.