ZDirect Selected for eCRM and eMail Marketing Services by Capella Hotel Group

  • ZDirect, Inc.
  • 06.19.13
Capella Hotel Group has selected ZDirect's electronic customer relationship services for its Capella Hotels and Resorts, Solis Hotels & Resorts and independent properties in North America, Europe, Mexico and Asia.

Capella Hotel Group Using ZDirect for eCRM, eMail Marketing

ZDirect has been selected by luxury hotel management company Capella Hotel Group to provide electronic customer relationship management and eMail marketing services for its Capella Hotels and Resorts, Solis Hotels & Resorts and independent properties in North America, Europe, Mexico and Asia.

As hospitality's leading Email Service Provider - serving more than 2,000 hotels spanning six continents - ZDirect will provide Capella Hotel Group with the most effective and cost-efficient electronic-communication automation tools available today.

"For the first time, Capella Hotel Group has a true eCRM database solution," said Leanna Carlson, Capella Hotel Group corporate director of electronic marketing. "We are absolutely thrilled to be operating with the strongest hospitality technology platform available for eMarketing. Even more exciting is ZDirect's ability to link directly to our hotels' property-management systems. The entire platform is future friendly and meets our needs today as we continue to grow the brand."

Capella Hotels and Resorts is Capella Hotel Group's ultra-luxury brand, serving today’s top-tier travelers and residential property owners. The brand is focused on individualized service and attention to detail – combined with the amenities and activities of the world’s great luxury hotels and resorts. ZDirect's multilingual ZMail® platform helps turn first-time guests and inquiries into loyal customers. From initial contact, to booking and beyond, ZDirect’s always accessible and dynamic two-way electronic communication automation tools, coupled with PMS integration, are working to build brand loyalty, trust and revenue.

"Being able to complement our company's style and commitment to service excellence was key in finding an eCRM partner," Carlson said. "Our Capella brand is all about providing service tailored to each guest, and ZMail® will enable us to create personalized, targeted profile and behavioral-based marketing programs. We couldn't be happier with this new platform transition."

Like Capella Hotel Group, ZDirect puts its customers first and works with hotels to build lasting relationships with "real people." ZDirect uses real data to generate last minute offers to these real people to fill available rooms, increase onsite revenues, and deliver real results.

"Adding Capella Hotel Group to ZDirect's growing portfolio of international customers is an honor," said Caren de'Ath, ZDirect vice president of sales.

"ZDirect's strong technology platform, coupled with our  longevity and expertise in the hospitality industry, sold Capella Hotel Group on becoming our valued customer. Through ZDirect's interface to the SMS|Host® PMS at the majority of their hotels, Capella Hotel Group will be able to access real-time reports that show revenue generated from each email campaign. This relationship is truly rewarding for everyone involved, especially the hundreds of thousands of travelers who are drawn to Capella's superior customer service and luxury brand concept."

To learn more about ZDirect and the ZMail electronic communications platform, visit them at the Hospitality Industry Technology Exposition & Conference (HITEC), June 25 to 27 at the Minneapolis Convention Center in Booth No. 125. For more information on ZDirect, please visit www.zdirect.com. 

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