ZDirect Updates Forms Center to Create Forms and Surveys on the Fly via ZMail

ZDirect has recently redesigned its Forms Center services from the ground up to make it easier for hoteliers to instantly create digital forms and surveys and send them to guests via its ZMail electronic communications platform. The service is designed to enable marketers and managers to get to know their guests better and deliver upon expectations to better engage with customers before, during and after their stay.

ZDirect has been providing more than 2,000 hotels and resorts on six continents with eMarketing and eCRM solutions since 2002. The company updated its Forms Center to bring the advantages of Web 2.0 functionality to its users and implemented newer technologies to make the user experience more interactive and flexible.  Surveys are completely multilingual, a first in the hospitality industry, one survey can support every language and the results all feed into one report instead of having multiple surveys for every language.

"Our new Forms Center, which took nearly a year to build, is much more graphically pleasing and intuitive," said Shayne Paddock, ZDirect CIO. "The challenge was to keep all of our legacy functionality while adding in features like drag and drop fields, image based answers, and hidden questions."

“The positive feedback from our customers has been impressive," said Carrie Messmore, ZDirect Director of Client Services. "Hoteliers tell us that they are very pleased to have complete control over the survey process, from content creation to design.  With little to no training needed, ZDirect's new Forms Center is just what our customers asked for . . . and much more."

Among the first to use the refined Forms Center is hotel management and development company Stout Street Hospitality and its independent boutique brand Magnolia Hotels.

"The user experience when creating guest surveys, meeting planner studies, event questionnaires and even internal employee assessments via the new ZDirect Forms Center is absolutely terrific," said Mike Pratt, Stout Street Hospitality Vice President of Sales and Marketing. "The new design and functionality of the system enables our staff to create a variety of forms in a more user-friendly environment. What was once good is now great; we've seen a 10 percent to 15 percent increase in feedback with the new system.

"Overall, our affiliation with ZDirect is nothing short of perfect," he said. "From the account team to the technology group, our relationship is one of the best I have ever experienced with a vendor. Every question I ask gets answered ... every request for more gets done ... and every interaction (via email or phone) is done with nothing but enthusiasm."

Hoteliers interested in improving their two-way communications with guests are encouraged to call ZDirect for a Forms Center demonstration. ZDirect will also be exhibiting at the Hospitality Industry Technology Exposition & Conference (HITEC), June 25 to 27 at the Minneapolis Convention Center in Booth No. 125. Those interested in pre-scheduling an appointment at HITEC should call Caren de'Ath at (954) 376-3409 or email her at caren@zdirect.com.

For more information on ZDirect, please visit www.zdirect.com.