dailypoint Market Leader Among CRM Providers in the German Hotel Industry

  • dailypoint™
  • 12.10.20
In order to give executives from the individual and chain hotel industry an insight into the hotel tech market, Hotel hero's first German Hotel Technology Report was published in partnership with the German Hotel Association (IHA) and published in cooperation with HSMA Deutschland and techtalk.travel. 

This report underlines the importance for hotels to rely on a strong digital strategy in order to be able to survive in the market even after the lockdown.

“We are very happy about the results, because in the area of ​​CRM dailypoint is the front runner in Germany with 33% market penetration.It is remarkable that we have managed to dominate even large corporations like Salesforce with know-how and passion,” said Dr. Michael Toedt, CEO and founder of dailypoint.dailypointdailypoint


“These results confirm the path we have taken in recent years with the further development of dailypoint into a modern data management platform including modular CRM solutions. The satisfaction of our customers is also reflected in this result,” Toedt continues. dailypoint is also at the top of various customer rating platforms.

The report shows how important the platform approach is as digitization advances. A hotel needs a large number of interlinked software solutions. Integrations must therefore be possible without problems and without additional programming and costs.

dailypoint is far more than an e-CRM / mailing tool - it is the leading data management platform andthe heart of a modern hotel IT, at the center of which is the central guest profile. With dailypoint it can be ensured that all departments can access the guest knowledge, which is ultimately the basic requirement for a successful digitization strategy. "With 15 integrated modules in dailypoint and over 150 solutions on their own market place, we offer users a variety of connections for a genuine and comprehensive customer relationship management," Michael Toedt explained.

Daily Point ™ currently offers hotel groups the opportunity hetero gone IT- and the PMS landscape. The dailypoint Marketplace now offers integrations to all leading PMS systems. The connection to the dailypoint ™ Marketplace gives hoteliers as well as software providers the possibility of working together on one platform, independent of the system.

dailypoint™ is a leading data management (CRM) / #abovePMS platform in the hotel industry. With the most sophisticated data cleansing functionalities, unique interfaces to all relevant vendors and the open API policy, dailypoint™ is the centerpiece for managing all relevant guest data within one system. Enriching the clean data with artificial intelligence, dailypoint™ creates a central guest profile fully automatically creating highly valuable insights. dailypoint™ is a multi-tenant, real cloud application for chains as well as individual properties with 15 apps plus more than 130 integrated solutions on the own market place, which guarantees a one-stop friction-free experience. 


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