Vendor Updates

Oracle Hospitality Food and Beverage Solutions

2011 Summer
Columbia, MD
http://www.oracle.com/hospitality

MICROS continues to focus its development efforts on the Restaurant of the Future, bringing new and innovative technologies that empower the restaurant enterprise such as MICROS’s mymenu and a recently announced partnership to offer TabbedOut for consumer mobile payment processing.  By extending the restaurant technology beyond the point of sale, MICROS solutions add convenience for the guest and employees, and put executives in control.  MICROS xCommerce and Guest Engagement technologies focus on the Generation Y, tech-savvy, on-the-go customer. New MICROS technologies address the direction the industry is heading and allow restaurant operators to successfully utilize some of the latest technologies such as smartphones, the Web, social media and exception-based reporting to increase guest traffic, improve business efficiency and enhance guest service.

The rapid growth of mobile devices (iPhone, Andriod, etc.) will no doubt continue as a technology advancement, having a direct impact on the POS market. These devices, along with continued growth of Internet use in general, provide customers with a platform which can be used to interact with hospitality organizations and control their own experiences. MICROS has already enhanced its Mobile MICROS features to leverage the Apple iPhone, including mobile ordering by wait staff and self ordering by guests.  OPERA’s MyStayManager, allows the guest to order room service directly from his or her PDA, into the hotel’s MICROS point-of-sale system, delivering the order straight to the kitchen or bar.

MICROS mymenu is an interactive restaurant menu and marketing portal built for the iPad and designed to enhance the restaurant dining experience. mymenu transforms the menu item selection and ordering process into a memorable and educational experience for the guest, while providing the business with an opportunity to showcase upcoming events, programs, food and beverage menus and featured items. mymenu enables dynamic upselling and cross-selling across menus and categories, allows guests to interact with rich digital content, and facilitates tabletop ordering and payment processing.

MICROS recently announced its seamless integration, sales and marketing partnership with ATX Innovations, Inc., to offer TabbedOut – the secure and innovative way for customers to open, review and pay bar or restaurant tabs using a smartphone. The partnership allows restaurant and bar merchants to deploy TabbedOut’s software quickly and easily through their existing MICROS POS software without any additional hardware requirements. MICROS will sell, install and maintain the TabbedOut application, making the process of adding consumer mobile payment processing easy and fast, without any downtime to the merchant’s system.

Digital signage offers the opportunity to more dynamically alter in-store promotions in order to increase sales and potentially decrease waste. Price promotions can be tested and quickly implemented or discarded depending on success metrics that are made available through direct integration with the POS system and reporting/analytics. The fully integrated Digital Menu and Marketing Board feature of the MICROS RES and Simphony point-of-sale (POS) systems, displays menus while simultaneously drawing customers’ attention to other relevant information like current restaurant promotions or other promotions offered on property such as the spa. 

For more information about MICROS’s latest product releases, please visit www.micros.com or call (866) 287-4736.



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