Vendor Updates

Oracle Hospitality Hotel and Resort Solutions

2013 Summer
Columbia, MD
http://www.oracle.com/hospitality

MICROS Systems’ fully integrated enterprise solutions are leading the way with features and components that address the latest technology trends in the industry. This popular suite of hospitality software applications provides solutions to the growing list of challenges hoteliers encounter while unlocking unrealized business potential. This issue, MICROS is focusing on three key areas – mobility, marketing and distribution.

Mobility is certainly one of the hottest trending topics and initiatives in the industry today – MICROS is leading the way in both guest-facing and agent-facing mobile applications.

MICROS is delighted to announce the launch of the new and improved OPERA MOBILE – software that is functionally designed to deliver comprehensive and accurate real-time data in any situation, is visually appealing, easy to use and intuitive. OPERA MOBILE provides a wireless extension of hotel operations from the front desk workstation to mobile devices. This allows users to unplug from the front desk and serve their guests virtually anywhere. OPERA MOBILE’s fresh new user interface is customizable and intuitive, offering essential functionality at the user’s fingertips.

The housekeeping and maintenance departments have also been included in the mobile revolution – imagine improving a guest’s experience throughout his or her entire stay. Help these teams work more effectively and efficiently by using room maintenance tools, room status changes and an innovative task sheet companion to guide room attendants to hotel rooms that require attention.

Mobility is not just for the hotel operation but also for the guests. MICROS’ MyStayManager is a mobile application that guests can use on their personal devices to book reservations and manage their hotel stays. From his or her own personal mobile device, each guest can find your hotel, modify or cancel a reservation, manage his or her own preferences, check in, order room service or housekeeping, retrieve messages, schedule a wake-up call, view billing information and check out.

Another hot trend in the hospitality industry is marketing. OPERA Customer Marketing Management (OCMM) supplies hotels and resorts the power to unlock one of the most powerful resources, the user’s OPERA profile database. OCMM has all the required data in one OPERA database to give the user a 360-degree view of guests without expensive interfaces or exports.

Deliver potential, new and returning guests customized and targeted messages through an email service provider (ESP). Targeted campaigns are not the only communication the user needs to send; OPERA’s one-of-a-kind integration allows hoteliers to create routine communications such as confirmation, pre-arrival mails, post-stay and thank you letters.

With all campaigns, OCMM gives users the capacity to write back to OPERA and to update the guest’s profile with the result of the campaign – did they open the mail, delete it, or book the offer? This allows the hotel to track the effectiveness of each action. OCMM is available as an add-on to OPERA PMS/CRS/CIS or sales and catering systems.

Distribution continues to be vital for hoteliers today and can be made significantly more effective by using MICROS Channel Manager. This integrated solution provides hotel distribution to the most competitive third-party websites. It gives a hotel a mechanism to manage its content in an easy, centralized approach – as a single platform that distributes the hotel’s best rate to all of the leading Web portals.

For more information about MICROS visit www.micros.com or call (866) 287-4736.



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