Vendor Updates

Aptech Computer Systems, Inc.

2015 Summer
Pittsburgh, PA

Magnolia Hotel Group Simplifies Property Budgets Across Growing Portfolio
Magnolia Hotel Group operates Marriott, Hilton, IHG and Wyndham properties in different market segments that require different levels of detail on their profit and loss statements. “With Aptech we have everything online and our GMs don’t need an accounting background to create and update their budgets,” said Darren Phillips, CHA, principal of Magnolia Hotel Group. “We implemented the Targetvue Budget and Planning and Profitvue Enterprise Accounting systems on a single Aptech platform. Targetvue simplified our operation and gave us accurate, continuous up-to-date financials and budgets.”
As Magnolia’s revenue and expenses go up or down daily, Targetvue’s forecast for each hotel is automatically updated to reveal factors behind the change. The system automates, in one day, the process that used to be a complicated five-day chore of calculating a new forecast to monitor trends. The result is better expense management based on actionable data that reduces risk.

“The Profitvue accounting system is self explanatory for all our property types,” Phillips said. “It is interfaced to our property management systems, and linked to our Targetvue budgeting system to eliminate data entry errors. Targetvue takes general ledger and payroll code data from Profitvue to streamline our processes. It cuts our budget time down significantly and I can easily review our numbers centrally from an ownership perspective.”  

Targetvue is Aptech’s hospitality-driven budgeting and forecasting solution. Aptech joined forces with PROPHIX to develop a totally new budgeting and forecasting application fully integrated with its Profitvue accounting and Execuvue business intelligence systems. Targetvue eliminates the need to correct and recombine multiple spreadsheets for consolidating and reporting.

Execuvue is Aptech’s IBM Cognos-based ASP enterprise hospitality business intelligence application that enables faster goal achievement for large and small hotel companies. 
Profitvue is a widely used thin-client, Internet-enabled enterprise back office solution that easily handles single or multiproperty and multicompany accounting, and incorporates accounts payable, general ledger, statistics and financials. Profitvue is available as an ASP service or on a licensed basis.

Webvue is a Web-based extension of Profitvue that supports property accounting and reporting.  Webvue is designed for limited-service hotels and scalable to large enterprises. It enables properties to quickly and easily send and access financial and statistical data and generate reports online. The system provides real-time access to financials at any time from any location, and is centrally controlled and fully secure.
With more than 3,200 property clients, Aptech recognizes that each professional in the hospitality industry views accounting differently. The company delivers customized, Web-enabled solutions that can fit any operating requirement.
Aptech has led the hospitality market for 45 years by leveraging change, valuing human relationships, and applying technology to solve complex business problems. Experienced hotel industry professionals support all of Aptech’s applications seven days a week and 24 hours a day.

For more information about Aptech and its products, please contact Cam Troutman at (800) 245-0720 or email  

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