Vendor Updates

Aptech Computer Systems, Inc.

2009 Fall
Pittsburgh, PA
http://www.aptech-inc.com

Business Intelligence: Essential for Today’s Hospitality Environment
In a year of unpredictable travel, many hotel companies leverage business intelligence (BI) to analyze and optimize operations.  There is no magic bullet for today’s economy, but BI provides greater visibility into the reasons behind daily operating expenses, market dynamics and overall performance, and this visibility enables managers to make better decisions that improve profitability.

Aptech’s Execuvue® BI combines data from Smith Travel Research, PMSs, time and attendance, and other third-party systems to monitor daily variable costs and revenue to solve problems more quickly than spreadsheets.

Support for Strategic and Tactical Decisions
“We use BI to track each of our hotels’ daily performance,” said Mark T. Pate, Sr., assistant controller and IT director for Highpointe Hotel Corporation. “Every morning I get a property scorecard and a daily ranking report. The ranking report lists our hotels by metrics like RevPAR, occupancy, ADR and MTD room revenue. The scorecard shows daily performance against plan with metrics for same-day last year. Aptech built these reports for us with green and red color-coding so we quickly spot properties that may require attention.” 

Story Behind the Numbers
There are specific reasons why certain hotels are more successful than others.  Performance is often affected by external factors like regional labor costs.  In other cases, BI may spot issues that are easier to solve, like identifying excessive overtime that management can correct with short-term strategies. Execuvue is used by hundreds of operators to perform daily in-depth business analysis that is essential for today’s economy because it identifies problems before they become trends.  

Execuvue is a Web-based enterprise business intelligence application for large and small hotel companies that coordinates data from various corporate systems, including Smith Travel Research, into accessible information with familiar browser simplicity.  Extended Stay Hotels, Innkeepers Hospitality, Ashford Hospitality Trust, Peabody Hotel Group and many other successful companies use Aptech’s Execuvue Business Intelligence, Profitvue® and Webvue® accounting systems and Targetvue enterprise planning.

Targetvue, an integral component of Aptech’s Performance Management suite, gives operators the ability to build flexible operating budgets, and set goals for various aspects of their enterprise. 

Profitvue, is a widely used thin-client, Internet-enabled hospitality back office solution that easily handles single or multiproperty and multicompany accounting, and incorporates accounts payable, general ledger, statistics and financials.  Profitvue gives users open database compliance (ODBC) within a scalable, client/server, open systems architecture.  Profitvue is available as an ASP service or on a licensed basis.

Webvue is an extension of Profitvue that supports property accounting and reporting via the Internet.  Designed for limited-service hotels, Webvue enables properties to quickly and easily send and access financial and statistical data and generate reports through its Internet or intranet site.  Hotels can have real-time access to financials at any time, from any location. Webvue is fully secure and centrally controlled and can expand to handle multiple property sites.

With more than 2,500 properties, Aptech recognizes that professionals in the hospitality industry each view accounting differently.  The company delivers customized, Web-enabled solutions that can fit any operating requirement, including distributed accounting, centralized accounting, regional accounting or any combination needed to meet a company’s unique operation. 

For over 40 years Aptech has led the hospitality market in leveraging change by valuing human relationships and applying technology to solve business problems for people.  All of its applications are supported seven days a week and 24 hours each day by experienced hotel industry professionals.

For more information about Aptech and its products, please contact Cam Troutman at (800) 245-0720 or e-mail vueinfo@aptech-inc.com.  



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