Vendor Updates

Aptech Computer Systems, Inc.

2010 Fall
Pittsburgh, PA

Hershey Entertainment & Resorts Relies on Execuvue to Gather and Consolidate Data Online for 200+ Profit Centers
Hershey Entertainment & Resorts Company is an industry leader catering to leisure and business travelers.  It offers many experiences  including family amusement park attractions, championship golf and first-class accommodations.

“Hershey relies on Aptech’s Execuvue® to produce the ‘real numbers’ for our management decisions,” said William H. Sheaffer, managing director of information technology for Hershey Entertainment & Resorts.  “Execuvue interfaces with systems at all our 200+ profit centers, gathers the data, and delivers flash reports and other performance reporting to our general managers and financial analysts daily.”

Hershey’s enterprises include The Hotel Hershey and the Hershey Lodge, recognized as Pennsylvania’s Largest Convention Resort with a total of 665 guestrooms and 100,000 square feet of function space.  The company also operates 118 food and beverage outlets and more than 60 retail stores, as well as ticket sales from the amusement park, stadium, arena concerts, sporting events, ice shows and hockey games along with campgrounds, cabins and public and private golf courses. 

“Execuvue eliminates the labor-intensive process of manual data entry for rooms, ticket sales, food and merchandise sales, and other information our hundreds of operations generate,” said Sheaffer.  “Execuvue automatically collects all our data from all outlets and generates performance information so we have consistent, standardized reporting with all the company’s information in one data warehouse on a Web platform that the company hosts.”

Execuvue is a Web-based enterprise business intelligence application for large and small hotel companies that coordinates data from various corporate systems, including Smith Travel Research, into accessible information with familiar browser simplicity.  Extended Stay Hotels, Innkeepers Hospitality, Ashford Hospitality Trust, Peabody Hotel Group and many other successful companies use Aptech’s Execuvue Business Intelligence, Profitvue® and Webvue® accounting systems.

Profitvue is a widely used thin-client, Internet-enabled hospitality back office solution that easily handles single-property or multi-property and multi-company accounting, and incorporates accounts payable, general ledger, statistics and financials.  Profitvue gives users open database compliance (ODBC) within a scalable, client/server, open systems architecture.  Profitvue is available as an ASP service or on a licensed basis.
Webvue is an extension of Profitvue that supports property accounting and reporting via the Internet.  Designed for limited service hotels, Webvue enables properties to quickly and easily send and access financial and statistical data and generate reports through its Internet or Intranet site.  Hotels can have real-time access to financials at any time, from any location. Webvue is fully secure and centrally controlled and can expand to handle multiple property sites.

With more than 2,500 property clients, Aptech recognizes that professionals in the hospitality industry each view accounting differently.  The company delivers customized, Web-enabled solutions that can fit any operating requirement, including distributed accounting, centralized accounting, regional accounting or any combination needed to meet a company’s unique operation. 

For over 40 years Aptech has led the hospitality market in leveraging change by valuing human relationships and applying technology to solve business problems for people.  All of its applications are supported seven days a week and 24 hours each day by experienced hotel industry professionals.

For more information about Aptech and its products, please contact Cam Troutman at (800) 245-0720 or e-mail  

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