The Hospitality Sales and Marketing Association International’s (HSMAI) Commercial Strategy Conference — the evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC — will take place in Charlotte, North Carolina from June 25-26, 2024 at the Charlotte Convention Center. The two-day HSMAI Commercial Strategy Conference will have a combined focus on all commercial disciplines, enhancing the experience and content for commercial leaders, including those with distribution and sales responsibilities along with marketers and revenue managers. Each day will feature the latest expert industry cross-disciplinary education and insights.

The conference and its associated pre- and post-conference workshops, trainings, and roundtables will equip commercial professionals and leaders with the skills, knowledge, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey.

“We are thrilled to offer a more integrated event that will feature cross-disciplinary speakers, insights, and trainings as the commercial discipline evolves,” said Robert A. Gilbert, CHME, CHBA, president and CEO, HSMAI. “HSMAI has been bringing industry professionals together for marketing, revenue optimization, and sales conferences for more than 20 years, leading the way with education, insights, connections, and inspiration. The evolution continues with the new Commercial Strategy Conference.”

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The line-up of educational sessions, presentations, and networking opportunities includes:

June 24 | Pre-conference workshops, trainings, and roundtables

• Executive Roundtables by invitation
• HSMAI Certified Hospitality Digital Marketer (CHDM) and HSMAI Certified Revenue Management Executive (CRME) Review Courses - separate registration required
• Partner Insights Workshops
• Women in Travel THRIVE Day of Impact

June 25 | Commercial Strategy Conference Day 1

• General Sessions:some text
  • COMMERCIAL STRATEGY: The Blueprint for Commercial Strategy in Hotels
  • LEGAL PITFALLS TO AVOID: Headlines & Headwinds: Navigating the Legal & Regulatory Currents
  • ARTIFICIAL INTELLIGENCE: Customer Experience in the Age of AI
• Breakouts: 14 breakout sessions addressing important issues facing marketing, revenue optimization, sales, and distribution leaders
• Partner Showcase

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June 26 | Commercial Strategy Conference Day 2

• General Sessions:some text
  • THE ECONOMY: The Outlook: The economic and geopolitical risks and opportunities ahead
  • DISTRIBUTION: The 4th Leg of the Commercial Stool: Transformative Distribution Strategies for 2024 and Beyond
  • LEADERSHIP: Great Leaders are Great Communicators: Transformative Strategies for Commercial Professionals
• Breakouts: 14 breakout sessions addressing important issues facing marketing, revenue optimization, sales, and distribution leaders
• Partner Showcase

June 27 | Post-conference workshops, trainings, and roundtables

• HSMAI Contact Center Summit - separate registration required
• Executive Roundtables by invitation

Additional information and the full Commercial Strategy Conference schedule is available here.

Thank you to the partners sponsoring HSMAI’s Commercial Strategy Conference events and programs:

• Preferred: IDeaS Revenue Solutions
• Platinum: Cendyn, FLYR Hospitality, Lighthouse, RateGain, Tambourine, Uplift
• Gold: gcommerce/metadesk, Kalibri Labs, Lotus Marketing, Revenue Analytics, Venuelocity
• Silver: Booking.com
• Bronze: HFTP, HSMAI Academy, Milestone, Sabre, STR, Thynk
• Media: Hospitality Upgrade

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Registration details are available here. Registration savings are available for hotel companies when registering five or more people from the same company. The Commercial Strategy Conference is being held in conjunction with Hospitality Financial and Technology Professionals’ (HFTP) Hospitality Industry Technology Exposition & Conference (HITEC).