IRIS partners with Global Hotel Alliance to bring Mobile Ordering and Digital Guest Experiences to hotel brands worldwide
IRIS partners with Global Hotel Alliance to bring Mobile Ordering and Digital Guest Experiences to hotel brands worldwide
IRIS, a global market leader in digital F&B and guest experience solutions for hotels, announces its strategic partnership with Global Hotel Alliance (GHA), the world’s largest alliance of hotel brands representing over 50 brands in 100 countries.
Under the new agreement, GHA hotel brands will have access to IRIS’ digital F&B ordering, Guest Directory and Mobile Concierge platform that enables hotels of all sizes to increase ancillary revenue, enhance the guest experience and improve operational efficiency.
As guest demand for mobile ordering accelerates, IRIS’s offer to GHA’s member hotels is a flexible and convenient 24/7 digital experience for guests and staff, whilst empowering operators to unlock new revenue streams without increasing labour demands or operational complexity.
With the ability to scale on demand and implement a unified, multi-lingual platform across groups and multi-brand portfolios, IRIS makes it easier and faster for guests to browse, order and pay for items and services across multiple outlets. Its suite of solutions addresses the current challenges of low F&B spend, time-consuming manual ordering, staff constraints and service friction, as well as increasing guest expectations for a contactless experience.
As part of the new partnership, which is effective immediately, IRIS’s platform is available for integration with GHA’s global portfolio, providing the framework for member hotels to execute and deploy these digital solutions within their own operations.
Commenting on the partnership, Folker Heim, COO, Global Hotel Alliance, said, "We are seeing a steady rise in demand from our hotel operators for mobile technology that improves both guest satisfaction and revenue. As the hospitality industry changes rapidly, it is vital that the tools we provide serve guests effectively while meeting operational and financial goals. Our partnership with IRIS is central to our strategy of giving our member hotels access to the advanced digital solutions they need to scale and succeed."
Graham Rushin, VP Sales and Marketing at IRIS added, “GHA is a dynamic organisation with a growing portfolio of independent hotel brands. Being selected as a strategic partner not only validates the importance of mobile ordering in terms of both operations and commercial performance, but also recognises the valuable role IRIS can play in providing a consistent, seamless guest experience across a hotel group.
“We look forward to working closely with the GHA team and their member hotel brands to support them achieving their ambitions for growth.”
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IRIS provides digital F&B ordering, guest directory and concierge solutions for hotels, empowering them to increase revenue by 20%, free up staff time, and enrich the guest experience. Working with some of the leading hotel chains including Marriott, Mandarin Oriental, Four Seasons, Ennismore and IHG and fully integrated with POS, IRIS enables guests to browse, order and pay for items and services across multiple outlets in the most seamless, accessible way possible.
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