PPDS to stretch the frontiers of innovation in hospitality at ISE 2026 with debut of AI ready Philips Signage, new guestroom TVs and LED solutions

PPDS to stretch the frontiers of innovation in hospitality at ISE 2026 with debut of AI ready Philips Signage, new guestroom TVs and LED solutions
PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, is delighted to announce its participation at ISE 2026, promising another unmissable line up of daily activities and announcements, with sustainability, partnerships, and the power of artificial intelligence taking centre stage on the Philips booth 3N500.
ISE 2026 is building to be one of PPDS’ most eventful and interactive shows, with the company set to showcase its most advanced suite of Philips Professional Displays and software solutions, supporting a wide range of market verticals, including dedicated solutions designed exclusively for hospitality.
Immersive experiences
For ISE 2026, the Philips booth will debut a new ‘Picture this’ theme, encouraging visitors to the booth to explore the reaches of their imaginations, using displays and software to expand on the benefits of artificial intelligence (AI), with visitors having the opportunity to put themselves – literally – in the picture and become part of the exhibition.
Ron Cottaar, Director of Global Marketing at PPDS, commented: “At ISE 2025, we wowed visitors with AI-infused paintings by masters like Rembrandt, transforming our stand into a spectacular art gallery where paintings come to life right before the eyes. This year, we are taking things further, and we want to create a more interactive and immersive experience for our visitors, letting them become part of our story.”
Future ready launch plans
PPDS can reveal that visitors will become the first to experience a host of portfolio debuts, including brand new and future ready digital signage and dvLED solutions.
Stretching the limits of innovation and imagination, the not to be missed portfolio will include an exciting range of eye-catching new form factors, ultra slim designs, and breakthrough features.
This will include a brand new and improved Signage line up, including its first AI ready Philips Signage models, supporting businesses today and into the future with the processing power required for their AI needs.
Andrea Barbuti, Global Product Management Lead EMEA at PPDS, added: “AI is no longer just a buzzword. Adoption is growing, and businesses around the world are increasingly exploring opportunities and ways AI can benefit their day to day operations and ambitions. Signage can play a crucial role in achieving those goals.”
Visitors will also get a first look at PPDS’ upgraded ‘next generation’ Philips MediaSuite TV range, including the latest 6000 Series with Ambilight, the 7000 Series UltraSlim, and exciting new additions.
With the latest launches announced in October, the market leading and Google (GMS) certified professional TV series continues to deliver unbeatable home from home experiences, with Google Cast™ built in and Apple Airplay® compatibility, along with Google Play™, and cloud gaming and Netflix ready. Visitors are also invited to relax into the unique Ambilight lounge, creating stunning illuminated and immersive experiences.
LED made simple
And that’s not all. With the indoor and outdoor portfolio of Philips LED continuing to grow and evolve, PPDS will also be unveiling a new, highly intuitive online solution, designed to support businesses, architects, and integrators, making it even easier to it easier to sort, select and specify Philips LED.
Philips Wave and its ProStore will also be unveiling new evolutions and partnerships during the show. The cloud based Philips Wave ecosystem takes a fresh approach to the way businesses manage, monitor, and control their display fleets, while unlocking the full potential of their Philips Professional Displays.
Sustainability
As with previous shows, sustainability will also play a prominent role for PPDS during ISE 2026, both on and off the stand.
Continuing its commitment to a more sustainable AV industry, PPDS will be sponsoring and supporting the ISE Sustainability Hackathon for the second year running.
On the stand, PPDS’ strategy to developing better energy efficiency and more environmentally conscious features into its displays will continue to be a prominent fixture, showcasing the latest evolutions in its new and existing solutions.
Jae O Choi Park, EMEA Commercial Head at PPDS, concluded: “ISE is one of our biggest shows in the calendar, and we cannot wait to return to Barcelona to showcase and share just some of the incredible innovations we have been working on. I look forward to welcoming our partners, customers, and members of the media to Philips Booth 3N500 for what is guaranteed to be another incredible event.”
To register for ISE 2026 for free, please click here and enter the code: PHILIPS
To arrange a meeting with a member of the PPDS team in Barcelona, please contact Michael Garwood by email at Michael@BeesBuzzPR.com or by calling or messaging via WhatsApp on +44 7300 841 927
To learn more about PPDS, please visit the website here, or contact your local PPDS sales manager.

Properties that partner with Philips, a company with more than thirty years experience in the hospitality industry, get simple, flexible solutions designed to impress their guests. Philips' high definition televisions connect seamlessly, are pay-per-view compatible, Pro:Idiom equipped, and have future-proof features like SmartPlug and SmartCard to protect your investment. It's the upgrade your guests have been looking for.
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