Revenue Management Leader IDeaS Unveils eBook to Help Cruise Operators Drive Revenue Using Data-Driven Insights
Revenue Management Leader IDeaS Unveils eBook to Help Cruise Operators Drive Revenue Using Data-Driven Insights
IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software, today announced its latest Lessons in Revenue eBook, “Data-Driven Revenue Management in the Cruise Industry: Navigating the Groundswell,” to help cruise organizations navigate today’s challenging operating environment while capitalizing on opportunities to optimize revenue.
The recent surge in cruise demand presents substantial opportunities for growth, yet cruise lines face significant challenges, including intensifying competition, labor shortages, inflated costs and delayed adoption of revenue technologies. The eBook highlights key capabilities and challenges facing cruise revenue leaders, and shares ways cruise organizations can leverage revenue management technology to maximize the potential of their voyages as they chart their course into the future.
IDeaS’ Cruise Revenue Management System (RMS) uses advanced data analytics and automation to predict demand, execute dynamic revenue strategies, boost profitability and maintain a competitive edge for cruise operators. By embracing cutting-edge technology and data-driven strategies outlined in the eBook, cruise operators can optimize pricing and inventory management to increase profitability and outperform competitors.
Crystal Pernici, global director – Cruise RMS, IDeaS, said: “Cruise operators are becoming increasingly aware of the potential—and the value—of revenue strategies guided by revenue optimization technology. By basing their decision-making on data-driven insights rather than personal experience or selective reporting, cruise leaders are opening up their vessels to a new range of revenue opportunities.”
Cruise industry forecasting, revenue optimization and more will be on the agenda for the upcoming Cruise Council, an invite-only event taking place at the company’s Converge Client Summit on July 22-23 in London.
IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With 30 years of expertise, IDeaS drives better revenue for more than 10,000 clients in 124 countries. Combining industry knowledge with innovative, data-analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust. Results delivered. Revenue transformed. Discover greater profitability at ideas.com.
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