SHR Group Update for Summer 2025

A World Leading Integrated and Automated Hotel Technology Suite of Applications

Unlock your hotel's full potential with SHR (an Access company)'s integrated suite of products and services that harness the power of AI, with a focus on distribution, guest acquisition, retention, and revenue optimization.

SHR's product suite empowers independent hotels and regional brands to enhance revenue and foster lasting guest relationships at every step in the guest journey. The company's pioneering approach, centered on deeply integrated, cloud-based software, built with an API-first approach, has enabled more than 2,000 hotels around the globe to deliver scalable, brand-centric guest experiences tailored and customized to support each hotel’s unique context and strategy.

With SHR’s suite of products and services on your team, users are always ahead of the competition. It optimizes every facet of the guest journey, driving revenue, increasing customer lifetime value, and ensuring profitability.

Meet SHR's suite of tools:

CRS – Empower your hotel with a user-centric reservation management system that works for you.

BE – Unleash the full potential of your most lucrative channel: your personal booking engine.

CRM – Anticipate and cater to your guests' needs with smart guest engagement enhancing their overall experience.

RMS – Simplify or scale with flexible rate management solutions that use AI-powered, data driven decisions to meet your unique business needs.

Digital Marketing – Harness the power of personalization and talk directly to every one of your customers.

Website Design – Make your website stand out with customer-centric design tailored to your guests’ every need.

About SHR

SHR is a premier global specialist technology and service provider for the hotel sector, dedicated to ensuring its clients always remain ahead in a fast-paced and competitive market. SHR empowers hotels and resorts to increase revenue and customer lifetime value at every step of the guest journey by combining AI's immense potential with a dynamic product suite comprising integrated and automated products and services.

Alongside SHR’S suite of products, the company also has SHR Hotel Services, which focuses on equipping the hospitality industry with a unique, competitive edge delivered through exceptional digital services and consultancy.

For more information on SHR, visit SHRgroup.com.

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