SHR Update for Spring 2024

A World Leading Integrated & Automated Hotel Technology Platform

Unlock the full potential of your hotel with Allora, SHR’s integrated suite of products and services that harness the power of AI, with a focus on distribution, guest acquisition, retention and revenue optimization.

SHR's product suite empowers independent hotels and regional brands to enhance revenue and foster lasting guest relationships at every step in the guest journey. The company's pioneering approach, centered on deeply integrated, cloud-based software, built with an API-first approach, has enabled more than 2,000 hotels around the globe to deliver scalable, brand-centric guest experiences tailored and customized to support each hotel’s unique context and strategy.

With Allora on your team, users are always ahead of the competition. It optimizes every facet of the guest journey, driving revenue, increasing customer lifetime value, and ensuring profitability.

Meet our suite of tools:

Acquire

• Digital Marketing – Harness the power of personalization and talk directly to every one of your customers.
• Website Design – Make your website stand out with customer-centric design tailored to your guests’ every need.

Connect‍

• Allora CRS (Windsurfer) – Empower your hotel with a user-centric reservation management system that works for you.
• Allora RMS (Wave) – Simplify or scale with flexible rate management solutions with AI-powered data driven decisions to meet your unique business needs.
• Allora IBE – Unleash the full potential of your most lucrative channel: your personal booking engine.

Retain

• Allora CRM (Maverick) – Anticipate and cater to your guests' needs with smart guest engagement enhancing their overall experience.

About SHR Group: SHR Group is the premier global specialist technology and service provider for the hotel sector, dedicated to ensuring its clients remain always ahead in a fast-paced and competitive market. Allora, a world leading intelligent and automated hotel technology platform, is the flagship product of SHR Group. Allora empowers hotels and resorts to increase revenue and customer lifetime value at every step of the guest journey by combining immense potential of AI with a dynamic product suite comprising integrated and automated products and services. Alongside allora, the company also has SHR Group Hotel Services, which focuses on equipping the hospitality industry with a unique competitive edge delivered through exceptional digital services and consultancy.

For more information on SHR Group, visit SHRgroup.com.