While case studies often provide valuable insights into a company or product, they can also leave a lot of room for interpretation and doubt about whether you can reasonably expect similar results for your organization. This is especially true for hospitality, which is why the best case studies encompass data from large and small properties, resort and city properties, branded and independent, casino and regular hotels, and so on.  

In a recent Cendyn webinar, Data Management 101 for Hoteliers, Abdullatif Awadh, senior director of CRM at Jumeirah Group, shared how his company harnesses the power of data to improve the guest experience and drive profitability. Jumeirah Hotels and Resorts is a world-renowned luxury hotel company operating 24 properties in eight countries, including its flagship hotel Burj Al Arab Jumeirah in Dubai. Awadh’s role at Jumeirah Group is to lead the development of data-driven customer marketing programs and overall CRM strategy. He’s also responsible for reducing customer attrition and increasing customer lifetime value.