Titan CEO and headline sponsor Wipfli LLP announce Mike Martin, co-founder and chief executive officer, Hotel Effectiveness as a 2022 Georgia Titan 100. The Titan 100 program recognizes Georgia's Top 100 CEO & C-level executives. They are the area's most accomplished business leaders in their industry using criteria that includes demonstrating exceptional leadership, vision and passion.

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Hotel Effectiveness, a software industry leader for hotel labor optimization, starts the new year with an expanded customer portfolio. PerfectLabor™, the company's flagship product, has won the Best Software Award for the fourth consecutive year by Hotel Tech Report. Hotel Effectiveness provides its technology to more than 5,000 U.S. hotels across more than 100 brands to optimize labor costs despite rising wages, unpredictable demand, and staffing shortages.

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Hotel Effectiveness released the 2022 Labor Perfection Toolkit, including its first-ever budget calculator. Planning for 2022 will be different and more complicated than it has ever been before, and this toolkit was built from the ground up to help hoteliers develop and validate 2022 budgets.

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