SHR Group is a leading provider of innovative and intelligent technology solutions for the hospitality industry. Allora.ai, the world’s leading intelligent and integrated hospitality platform, is the flagship product of SHR Group. Allora.ai helps hotels stay always ahead as it leverages the power of AI, with a dynamic suite of hotel management software tools. Alongside allora.ai, we also have SHR Group Hotel Services which focuses on empowering the hospitality industry with award-winning website design and marketing services, and unmatched AI-powered hotel acquisition management and retention solutions.
Hotels Under Pressure To Respond As OTA Competition For Guests Lead Gen Explodes — SHR Group’s Hotel Industry Trends Report 2024
The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals1.