Accor Appoints Chris Roe as Vice President, Sales, Distribution & Loyalty for Accor UK & Ireland

  • Accor North America
  • 02.09.15
Accor has appointed Chris Roe as the vice president of sales, distribution and loyalty for Accor U.K. and Ireland.

Roe has an accomplished career in sales and e-commerce roles for a variety of high profile brands, including Virgin Holidays, Expedia, BskyB and Opodo. He brings a wealth of valuable sales and distribution experience to the position, which sees him take responsibility for strengthening the business’s leisure, business and MICE sales.

In addition, Roe will lead Accor’s loyalty program, Le Club Accor Hotels, which now has 14 million members worldwide and offers a range of benefits for regular customers of all Accor hotel brands. Roe will be a member of both the U.K. and Ireland HotelServices Executive Committee and the U.K. and Ireland Executive Committee.

“I am excited to be joining Accor at this time when the company is enjoying great success in the U.K. and Ireland," said Roe. "I look forward to building upon the work that has already been done and strengthening the company’s distribution.”

“We’re pleased to welcome Chris to the company, as the expertise he brings will help us enormously, driving improved sales and distribution, further improving the Le Club proposition and contributing to the commercial development of Accor," said Thomas Dubaere, managing director of Accor U.K. and Ireland.

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