Alan Baer Joins Richfield Hospitality as Chief Financial Officer

  • Richfield Hospitality
  • 04.24.14
Alan Baer has been announced as chief financial officer of Richfield Hospitality and will be responsible for directing the day-to-day operational finance activities of the company's hotel portfolio.

Baer joins Richfield from HRI Lodging where he served as senior vice president finance and chief financial officer for MetWest Terra Hospitality.

“Alan has a successful track record of financial leadership, and we look forward to him joining us in this critical role,” said Will Loughran, senior vice president sales and revenue strategy.  “With significant experience, Alan will play an instrumental role in leading Richfield as it transforms the financial disciplines to provide owners and other stakeholders with the superior operating results they've come to expect.”
A hospitality industry veteran, Baer spent a significant portion of his career with Kimpton Hotels overseeing accounting, finance, technology, treasury and risk management. Earlier in his career, he worked for Waterford Hotel Group and Outrigger Lodging Services, where he gained expertise in the development and implementation of financial controls, such as operating budgets, capital budgets, deal structuring and risk management.  He holds a finance and administration degree from California State University Northridge.

“I look forward to being an integral part of the Richfield team as we continue to exceed the expectations of our associates, guests and owners.” Baer said. “The industry is quickly approaching what we hope will be an extended peak in the current cycle and Richfield is well-positioned to take full advantage of the opportunities that will evolve on both the third party management and acquisition sides.”

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