The advocacy platform for hotels has bolstered existing marketing efforts, helping this rebranded, family hotel tell a rich story as they transitioned to an independent property.

Owned by PHR Management Inc. since 2005, the Anaheim Majestic Garden Hotel transformed to an independent in May 2015 following a complete rebrand and renovation. Since coming on board with Flip.to in October, the advocacy platform has attracted thousands of new visitors back to the hotel’s website, generating over 1,200 sign-ups for an offer on a future stay. Each represents a warm lead — a potential traveler with similar interests and purchasing habits, just one degree from the hotel’s guest — for the hotel to nurture down the road to becoming a future guest.

“Attracting the right demographic was critical after completing this extensive rebrand,” said Diana Evans, senior account manager for Smith + Jones who represents Anaheim Majestic Garden Hotel. “We’ve seen a large amount of traffic come through the platform, in addition to the incredibly authentic guest stories we’ve captured, and guests have shared with their friends and family. Flip.to tracks all of this activity, letting us easily see the value advocacy gives to our brand.”

The hotel’s new fairy-tale theme is carried through the newly renovated rooms, leaving guests with the feeling of entering a peaceful, enchanted forest. Aside from the upgraded interiors, exteriors, and engaging spaces for guests and their families, the property features exclusive amenities, renewed focus on customer service and strong brand initiatives. Flip.to played a key role in supporting these efforts. “We put a lot of thought in choosing a platform that combines marketing with social reviews, and Flip.to made the process seamless and straightforward,” said Evans.

“Flip.to gave the Majestic Garden Hotel added momentum,” said Debi Moses, senior director of sales for Flip.to. “Our platform sparked conversations about the hotel around the globe. Their guests provide a continuous collection of compelling stories about their experience, as well as authentic introductions to their friends and family. Trust combined with this scale produced significant ROI in a short period.”

Anaheim Majestic Garden Hotel is located less than a mile from the Disneyland^® Resort, and features 489 spacious rooms and suites, including Castle Bunk rooms that accommodate a family’s entire royal clan. Guests enjoy 13 acres of strolling gardens with courtyards and a fountain, rose garden and koi pond, a family game room and sparkling heated pool.