Canyon Ranch® Expands Its User Experience with Launch of New Website and Creative Campaign

  • Canyon Ranch®
  • 01.06.17
Canyon Ranch®, an industry-leading proponent of the wellness lifestyle, has unveiled a website redesign and creative campaign that conveys the energy and spirit of the brand in a compelling format that is contemporary and relevant to today’s consumer.

“As the first impression of Canyon Ranch, the reimagined website invites perspective guests to engage with us and learn more about our integrative approach to wellness,” said Susan E. Docherty, CEO. “For brand loyalists, it’s an opportunity to discover something new and reignite the passion they feel for this industry innovator.”

Showcasing dynamic design, active photography and video – the reimagined and mobile optimized canyonranch.com delivers an immersive and improved user experience. Key features include: a reformatted and digitalized daily schedule, refreshed navigation of services and departments, profile technology that allows users to identify preferences and curate a more personalized journey to wellness, as well as a convenient Wish List that allows visitors to save and share their “top pick” experiences. Their global audience of guests and fans can now stay connected to the brand’s wisdom with the new Canyon Ranch Blog – where all of their health and wellness knowledge, empowering expertise and inspired recipes are presented in a fresh and inviting format.

Canyon Ranch simultaneously launched an emotive creative campaign to complement the website entitled Reflections, as an experience with the wellness pioneer sparks one to reflect on their intentions.

To learn more about Canyon Ranch and to see the new website, please visit https://www.canyonranch.com.




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