Classic Hotels & Resorts Increase Productivity with SHR’s WindsurferCRS Distribution Platform

  • SHR
  • 10.27.15
SHR, a provider of advanced distribution technology and services for the hospitality industry, and Classic Hotels & Resorts have seen continued success with their partnership over the last year.

A majority of their properties now utilize the full WindsurferCRS distribution platform to increase productivity of their staff and create a memorable experience for their guests.

"We have seen great success with our partnership with Classic Hotels & Resorts, and we look forward to continuous innovation with their team to provide the best distribution solution for their properties," said Drew Rosser, VP of sales and marketing for SHR.

Classic Hotels & Resorts engaged with SHR in 2014 when their properties were in need of a call center user interface to streamline their reservations center. The Call Center UI provided via WindsurferCRS proved to be a good fit for portfolio, so the Classic Hotels & Resorts team decided to begin migrating CRS activity to the Windsurfer platform in 2015. Currently, three of the four Classic properties have completed the migration to WindsurferCRS.

"With the addition of the WindsurferCRS distribution platform and the partnership created with SHR, we have been able to be more efficient and strategic allowing our sales teams to focus on revenue generation and profitability," said Kevin Duncan, VP revenue management for Classic Hotels & Resorts.

Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.