Datavision Enhances Powerful Guest Analytics features

  • Datavision Technologies, Inc.
  • 09.27.21
Datavision, the premier business intelligence system for the hospitality world, has enhanced Guest
Analytics capabilities to further strengthen their comprehensive business intelligence platform.

Guest data is extracted and combined from a single source (PMS) or a variety of additional sources (Spa,
Golf, Dining, CRM, etc.) to provide a 360-degree views of guest value, spend patterns and stay
behavior.

“As part of our push to be the best-of-breed business intelligence solution, we have added further
analytics capabilities to understand guest behavior,” said Sudharshan Chary, Datavision CEO. “Our
customers want to understand their guest spending loyalty, stay diversity, age, gender and frequency.
And they want this information available on demand.”

Datavision has always prided itself in providing self-service capabilities. This means that users can
create their own dashboards, reports and visualizations on demand, reducing dependency on third
party vendors. This also puts the power of customization and enhancement squarely in the hands of
the users, accelerating timelines and ROI.

Datavision provides self-service BI reports and dashboards, with data available for virtually every
department in the property or corporate office. Datavision demonstrates ROI in the following areas:
Revenue Management for Rooms, Spa, Ski, F&B, Retail, Golf, Catering, Club, Payroll Control, Daily
Reporting, Google Analytics, Social Media, Guest Comment card, Account Payable, Competitive set,
Forecasting & Budgeting, Corporate Consolidation.

Collaborate vital KPIs and share critical analysis throughout the company. Integrate department data
from different source systems to optimize total revenue management. Create dashboards with room
revenue on the books overlaid with Spa or Golf booking trends for the same period. Discover which
market segments impact bookings for other departments and which do not. Increase the ancillary
revenue in the property by reviewing market segment, booking source and channel booking patterns.
Facilitate the total revenue management process, to understand the booking expenses of different
booking channels for different markets. Provide feedback on the cost of sales and other expenses
relative to the revenue contribution for each department throughout the property. Analyze original
booking vs actual upsold room rates by reservations, front office or other team members. Share
results via email or mobile devices with MS Power BI or other reporting tools.

Datavision extracts key information from all production systems at the property (PMS, POS, payroll, spa, golf, etc.) and creates an integrated data warehouse that can be used by all decision-makers in the company. Data is delivered to end users via standard spreadsheets, dashboards and over the intranet. Datavision’s solutions are used by both individual resorts and by corporate offices for multiproperty consolidation. For more information please visit datavisiontech.com, or contact Sherry Marek at (954) 732-7909, or smarek@datavisiontech.com


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