Digital Alchemy to Debut Bed and Breakfast E-CRM Solution at 2013 CABBI InnSpire Conference

  • Digital Alchemy, LLC.
  • 02.27.13
Digital Alchemy will debut its newest innovation at the California Association of Bed & Breakfast Inns (CABBI) InnSpire Conference & Trade Show on March 3, 2013.

B&B eCRM is the latest addition to its Nexus CRM engine and is specifically designed to meet the unique needs of the B&B and inn industry.

Digital Alchemy is an innovator in hospitality CRM messaging and digital marketing for hotels and resorts, providing automated email marketing through interfaces to virtually every major PMS and spa system. Unfortunately, a significant number of properties use systems with no interface capability or no system at all, and thus they cannot easily communicate with their guests. This prevents them from reaping the enormous benefits that come from a robust e-CRM platform like Digital Alchemy's eRelationship service. The new B&B eCRM service automatically sends beautiful confirmations, pre-arrival marketing, day-of-arrival messaging, thank you notes, electronic surveys and bounce-back emails to guests. This allows even the smallest operations to have the same impact as their largest competitors.

"We were the first to offer electronic CRM to hotels and resorts and are excited to now be able to provide all of our services to any smaller hotel, resort or B&B regardless of the system in use," said Don Hay, founder and CEO of Digital Alchemy. "Our customers wanted it and we created a truly amazing product for them. It's just what we do."

Rather than create an entirely new system for this distinctive part of the industry, the Digital Alchemy team re-tasked 100 percent of the capabilities of its industry-leading eRelationship system for its new customers. By taking this approach, new customers receive access to a system that has been used, tested and refined by hundreds of hotels and spas for more than a decade.

In addition to the debut and demonstration of B&B eCRM, Digital Alchemy's vice president of worldwide sales and marketing, Shannon Bedard, will present a session entitled, "The Room is Booked. Now What?" at InnSpire. This informative discussion will educate attendees on best practices in guest communications after the reservation, from confirmation to follow-up. Bedard will also offer tips and advice on finding hidden revenue opportunities and maximizing guest expenditures at the property, while increasing loyalty.

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