Duetto Names Rory Fagan as Director of Casino Sales

  • Duetto
  • 04.29.14
Duetto has named gaming and technology professional, Rory Fagan, as director of casino sales.

In his new role, Fagan will drive further adoption of Duetto GameChanger - an entirely Web-based revenue strategy application developed by gaming veterans to meet the unique challenges of modern casino hotels and resorts.

Prior to joining Duetto, Fagan led sales efforts for SAS, a business analytics software and services company, focusing on the hospitality and gaming market for six years. Previously, he held key sales management positions with leading travel industry companies, such as PROS, Hertz, United Airlines and Sabre Hospitality Solutions.

"Rory has a deep understanding of technology and business challenges specific to the casino environment," said Marco Benvenuti, co-founder and chief analytics and product officer, for Duetto. "We are excited to have him helping us deliver groundbreaking solutions that will revolutionize the market."

Staffing a team of highly experienced gaming professionals at its Las Vegas office, Duetto aims to help casino hotels leverage cutting-edge advances in technology and change the way they approach revenue management. Fundamental to Duetto's philosophy, GameChanger ensures casino hotels select and retain their most profitable customers, accounting for dynamic demand, occupancy and segment volumes, assessed by each individual customer segment, room type, offer or discount. This groundbreaking capability to flexibly fine tune for greater accuracy is making a big impact in terms of optimized demand and increased profitability for Las Vegas casino hotels.

"Already the leading innovator in the field of revenue strategy for hotels, Duetto is now driving innovation with the convergence of technology and data analysis in the casino space," said Rory Fagan. "I am excited to join the company on the forefront of change and innovation, and look forward to working with Duetto's team and partners as GameChanger gains traction throughout the industry."

A longstanding member of Hospitality Sales and Marketing Association International (HSMAI), Fagan earned a B.B.A in marketing from the University of Texas at Austin and a M.B.A from Rice University.

Duetto GameChangerâ„¢ is a comprehensive revenue strategy application designed by industry veterans to meet the unique needs of casino resorts. Delivering unparalleled flexibility and control, GameChanger unlocks new revenue opportunities and enhances customer loyalty.

Central to its mission, GameChanger ensures casino hotels always select and retain their most profitable customers, accounting for dynamic demand, occupancy and segment volumes, independently assessed by each individual customer segment, room type, offer or discount. The total value of each guest is dynamically determined by prospective gaming and non-gaming revenue potential.

Users benefit from dramatically improved forecast accuracy resulting from new customer-centric insights obtained from web shopping regrets & denials, social review, air traffic, weather, macroeconomic data and more and through sophisticated price elasticity scenario testing. Moreover, results are measurable with Duetto's transparent forecast accuracy reporting.

GameChanger is a completely cloud-based software-as-a-service (SaaS) solution. There is no hardware or software to install or maintain. Users access the application anywhere, anytime via any browser on any device with no plugins. A sophisticated, cloud-based architecture enables rapid and continuous deployment of new functionality, seamless upgrades, zero system downtime and implementations in days versus months. Unique pay-as-you-go pricing with no upfront costs reduces purchase risk and lowers total cost of ownership.

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