Fairmont Hotels and Resorts Extends Partnership with Passkey’s GroupMAX

  • Passkey (now a part of Lanyon)
  • 03.19.13
Fairmont Hotels and Resorts announced a multiyear renewal extension with Passkey’s GroupMAX online reservations system for its collection of 65 luxury properties around the globe.

Fairmont Hotels & Resorts and Passkey Expand Global Partnership

In the world of business, agencies and meeting planners are often responsible for making hotel reservations for their clients, a process that can be complex and cumbersome; so in 2008, Fairmont Hotels & Resorts ("Fairmont") took a major step to make that process easier and more convenient for its clients by deploying Passkey's GroupMAX online reservations system. Today, Fairmont is announcing a multi-year extension of its partnership with Passkey.

Having found Passkey's GroupMAX to be instrumental in providing superior service levels to its meeting planners and conference clientele, while delivering significant value to the business, Fairmont's decision to extend the partnership is in line with their overall strategies. This long-term extension will ensure that meeting planners and guests at any of Fairmont's more than 65 hotels and resorts worldwide continue to enjoy the superior levels of service and innovation that Passkey's technology provides. In addition, it is a reflection of Fairmont's determined focus on exceeding the high expectations of its meeting guests and planners.

According to Doug Carr, Fairmont's executive director of distribution, "Very few technology partners are so attuned not only to the needs of their hotel clients, but to the needs of those hotels' own clients. With a continuous stream of innovations, Passkey now leads the industry, and our planners rely on its GroupMAX system to manage their events online with utmost efficiency."

For example, in 2012, reservations processed using GroupMAX at Fairmont increased by about 40% over the previous year. This growth is expected to accelerate with the release of Passkey's newest web booking experience, which will become available to Fairmont meeting planners and guests in the spring of 2013.

"We're of course beyond thrilled with this agreement; our relationship with Fairmont continues to grow stronger as we work together to bring the next set of innovations to market," said Greg Pesik, president and CEO of Passkey. "Success in this business is often ephemeral, so we don't underestimate the significant responsibility that comes with this long-term extension."

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